fbpx

How to Buy Apple (AAPL) Stock

Share to Linkedin Share to Twitter Share to Facebook Share to Print More
Benzinga Money is a reader-supported publication. We may earn a commission when you click on links in this article. Learn more.

Jump straight to Webull! Get real-time market data, analysis tools and $0 commissions.

Symbol Company % Change Price Invest
AAPL Apple
+ 2.02%
$133.00 Buy stock

As one of the largest tech companies in the world, Apple (NASDAQ: AAPL) has been a mainstay for technology ETFs — and value investors — for decades. Now a new dip in Apple’s stock price may present new opportunities for novice investors.

If you’ve never invested before, you might think that you need to have millions of dollars to become a serious investor. However, the truth is that you can get started investing with just a few dollars in your account. 

Our guide will teach you how to open a brokerage account, how to buy stocks and how to start your investing portfolio off right. 

How to Buy Apple (AAPL) Stock

If you’ve never bought a share of stock before, you’ll first need to open a brokerage account. After opening and funding your account, you’ll place a buy order through your broker’s trading platform. 

Follow these 4 simple steps to get started.  

Step 1: Pick a brokerage.

A broker is a financial service provider that’s authorized to buy and sell shares of stocks on behalf of retail investors. The broker that you choose will determine how much you pay in commissions on each trade, the platform that you have access to, the type of investments that you can buy and sell and more. 

Because Apple stock trades on the Nasdaq, nearly every broker operating in the United States will allow you to freely trade Apple stock. This means that you can take plenty of time comparing brokers before you choose where you want to open your account.

Not sure where to start your search? Consider a few of our favorite brokers below.

Best For
Intermediate Traders and Investors
Overall Rating
Get started securely through Webull’s website
Best For
Intermediate Traders and Investors
N/A
1 Minute Review

Webull, founded in 2017, is a mobile app-based brokerage that features commission-free stock and exchange-traded fund (ETF) trading. It’s regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA).

Webull offers active traders technical indicators, economic calendars, ratings from research agencies, margin trading and short-selling. Webull’s trading platform is designed for intermediate and experienced traders, although beginning traders can also benefit.

Webull is widely considered one of the best Robinhood alternatives.

Best For
  • Active traders
  • Intermediate traders
  • Advanced traders
Pros
  • Commission-free trading in over 5,000 different stocks and ETFs
  • No account maintenance fees or software platform fees
  • No charges to open and maintain an account
  • Leverage of 4:1 on margin trades made the same day and leverage of 2:1 on trades held overnight
  • Intuitive trading platform with technical and fundamental analysis tools
Cons
  • Does not support trading in mutual funds, bonds or OTC stocks
Best For
Beginners
Overall Rating
get started securely through Robinhood’s website
Best For
Beginners
N/A
1 Minute Review

Robinhood is the broker for traders who want a simple, easy-to-understand layout without all the bells and whistles other brokers offer. Though its trading options and account types are limited, even an absolute beginner can quickly master Robinhood’s intuitive and streamlined platform. On the other hand, more advanced traders might be frustrated by Robinhood’s lack of technical analysis tools, a feature that’s now nearly universal across other platforms.

Best For
  • Beginner traders
  • Mobile traders
Pros
  • Streamlined, easy-to-understand interface
  • Mobile app with full capabilities
  • Can buy and sell cryptocurrency
Cons
  • Almost no trading analysis tools available
  • Only taxable brokerage accounts available
  • No option to open a retirement account
  • No access to mutual funds, forex or futures trading
  • Limited customer service
Best For
Options Trading
Overall Rating
Get started securely through TD Ameritrade’s website
Best For
Options Trading
N/A
1 Minute Review

This publicly listed discount broker, which is in existence for over four decades, is service-intensive, offering intuitive and powerful investment tools. Especially, with equity investing, a flat fee is charged, with the firm claiming that it charges no trade minimum, no data fees, and no platform fees. Though it is pricier than many other discount brokers, what tilts the scales in its favor is its well-rounded service offerings and the quality and value it offers its clients.

Best For
  • Novice investors
  • Retirement savers
  • Day traders
Pros
  • World-class trading platforms
  • Detailed research reports and Education Center
  • Assets ranging from stocks and ETFs to derivatives like futures and options
Cons
  • Thinkorswim can be overwhelming to inexperienced traders
  • Derivatives trading more costly than some competitors
  • Expensive margin rates
Best For
Inexpensive Options Trading
Overall Rating
get started securely through Tradier’s website
Best For
Inexpensive Options Trading
N/A
1 Minute Review

Tradier is a high-tech broker made with the most active traders in mind. Tradier differentiates itself by using Application Programming Interface (API) technology to partner with popular trading software to offer a wide range of platform choices to Investors. Tradier brokerage offers integration with one of the widest ranges of platforms we’ve seen, including Esignal, Orion Multi Trader, Stockstotrade, 1Option, Evati, and many, many more. 

Tradier offers 2 pricing options — infrequent traders may want to opt for Tradier’s 0 Stocks and $0.35 per Options contract trading, while very active traders can often save money by opting into Tradier’s $30 monthly all-inclusive option and Equity, which cuts commissions entirely.

Tradier TradeHawk platform is exceptionally impressive, combining intuitive 1-click order placements with a vast range of indicators and charting tools. TradeHawk is also completely compatible with both Apple and Android mobile devices. Though we’d love to see Tradier expand into mutual funds and offer a bit more in the way of educational tools, the broker remains a top choice for advanced traders and those looking for enhanced customization options.

Best For
  • Very active options traders who would benefit from a flat-rate monthly charge instead of per-contract fees.
  • Advanced traders looking for a customizable broker with a wide range of platforms that can be integrated.
  • Prominent options traders get high-quality execution, real-time market data and subscription trading.
Pros
  • Wide range of integrated platforms provide an option for any trader.
  • All-inclusive per-month subscriptions available in lieu of per-contract commissions can potentially save very active traders hundreds of dollars a month.
  • Platforms are powered by quality real-time market data and execution.
  • Paper trading and Sandbox building mode allows particularly tech-savvy traders to create a platform and strategies customized to their preferences and needs.
  • Exceptionally affordable margin rates.
Cons
  • While good for active traders, newer traders may prefer a platform with fewer integration choices and a more streamlined approach.
  • No online mutual funds currently available.

Step 2: Decide how many shares you want.

Next you’ll need to decide how many shares of Apple stock you want to buy. Don’t feel pressured to buy more shares of stock than you can comfortably afford. Remember that you can always purchase a single share and add to your investment later down the line.

If you only have a few dollars to invest, you might want to consider starting with a fractional share of Apple stock. A fractional share, as the name suggests, is a portion of a single share of stock equal to the amount of money that you invest at the current market rate. 

The best brokers allow you to invest in fractional shares by setting a limit on your investment budget and automatically calculating the number of shares that you can afford.

Step 3: Choose your order type.

When you know how many shares of Apple stock you want to purchase, the next choice you’ll need to make is which kind of buy order you want to use to invest. The type of buy order you choose will confirm the details of your order, how much you’ll pay per share, when your order will be executed and more. 

Some of the most common types of orders you might can include:

  • Market orders: A market order is executed as soon as possible at the current market rate. Market rates help ensure that your order is filled but can cause you to pay more than you anticipated for each share of stock you buy.
  • Limit orders: A limit order is executed only at a specific price or below. For example, you might place a limit order to buy 100 shares of Apple stock with a limit price of $120. In this example, your broker would only fill the order if it was possible to buy each share at a price of $120 or less per share.
  • Stop orders: A stop order is executed only if the price of a stock rises above a certain price. For example, you might set a stop order to buy Apple stock with a stop price of $125. If the price of Apple stock rises above $125 a share, your order will automatically be converted to a limit order before executing. Stop orders can be useful for momentum plays and when a sell wall is stopping you from investing.
  • Trailing stop orders: Trailing stop orders are executed when and if a stock rises above its lowest price by a specific amount. For example, you can specify that you want to buy 100 shares of Apple stock when the price rises 5% above its low price of the day. Most brokers also allow you to specify your low price in terms of percentages or dollars.
  • Stop-limit order: A stop-limit order combines the characteristics of both a stop order and a limit order. When you place a stop-limit order, you’ll specify a lower stop price and a higher limit price — these prices act as the boundaries for your order. When the stop price is reached, your order will convert to a limit order. If the market price of the stock rises above the limit price, your broker will stop filling your order.

These are just a few examples of the dozens of types of buy orders your broker might support. Buy order options will vary depending on the broker you work with and sometimes the type of stock or fund that you’re investing in. 

Step 4: Execute your trade. 

Double-check that you have your order details correct before submitting it to your broker. From this point, your broker is responsible for filling the order according to your directions. 

If the broker is able to fill the order, you’ll receive a notification via email or push notification depending on your account settings. You’ll also see your shares in your brokerage account the next time you log in.  

If your broker can’t fill the order according to your directions, the broker may cancel the order at the end of the day or leave it open for up to 90 days. You can also cancel the order at any time before it’s filled. 

Apple Stock History

Apple is a multinational technology company engaged in the development and production of a wide range of consumer electronics. Known for its streamlined design and operating system, some of Apple’s most well-known products include the iPhone smartphone, the iPod mp3 and mp4 player and the iMac line of laptops and personal computers. 

Apple’s recent decline in price may present an opportunity for buyers. 

Apple went public in December 980, with shares offered at an initial price of $22 per share. The company began to see steady growth beginning in 2013, and stock price quickly recovered from the onset of the COVID-19 pandemic, moving from a value of about $62 per share in March 2020 to more than $140 a share in January 2021. 

Pros to Buying AAPL Stock

Arguably one of the most exciting future developments for Apple investors is the growth of 5G technology. Apple has recently announced that its iPhone model will support 5G speeds as early as 2023, and the company has invested more than $1 billion in manufacturing 5G-capable microchips. 

Announcement of the 2021 release of the iPhone also has investors buzzing, with new technology like astrophotography and 120 hertz refresh rates anticipated to be included on upcoming releases. The announcement of the new iPhone’s features may drive Apple’s stock prices out of its current slump. 

Cons to Buying AAPL Stock

Even the most enthusiastic Apple investor can’t deny that the iPhone isn’t the driving growth force that it once was. iPhone sales have been trending downward, and the once dominant smartphone now makes up less than 50% of new phone sales. 

While there is currently no imminent threat to Apple’s market share in the same way that Apple essentially took over BlackBerry, more and more consumers are switching to Android models or new models introduced by Chinese tech companies like Huawei. 

Adding Apple to Your Portfolio

Looking for a way to invest in Apple without risking all your funds on the fate of a single company? Consider investing in shares of a tech ETF instead of shares of Apple stock. 

Tech ETFs like the Vanguard Information Technology Index Fund ETF hold large holdings in Apple while also retaining shares of other major tech giants. Investing in a technology ETF allows you to instantly diversify your portfolio while also increasing your exposure to Apple.  

Turn to Webull

0 Commissions and no deposit minimums. Everyone gets smart tools for smart investing. Webull supports full extended hours trading, which includes full pre-market (4:00 AM - 9:30 AM ET) and after hours (4:00 PM - 8:00 PM ET) sessions. Webull Financial LLC is registered with and regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA). It is also a member of the SIPC, which protects (up to $500,000, which includes a $250,000 limit for cash) against the loss of cash and securities held by a customer at a financially-troubled SIPC-member brokerage firm.