Best Financial Advisors

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Contributor, Benzinga
Updated: August 5, 2022

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Quick Look: The Best Financial Advisors


Quick Look at the Best Financial Advisors:

If you’re saving for retirement, starting a college fund for a new baby or are ready to finally put down the rent checks and invest in a home, it can be comforting to have a professional in your corner. Financial advisors can offer assistance and recommendations on where you should put your money to most effectively reach your goals for the future.

We’ve reviewed some of the best financial advising sources currently available for investors who are still on the hunt for the right financial advisor, as well as some tips on deciding whether a robo-advisor or a human advisor is best for your needs.  

The Best Financial Advisors

Check out Benzinga's compiled list of the best financial advisors and get started today.

1. SmartAsset

SmartAsset is a unique platform that asks all the right questions, gives you all the information you need upfront and helps you do more than build wealth. You can change your lifestyle and use guidance from SmartAsset to feel better about how you use money on a daily basis.

When you visit the SmartAsset website, take the advisor match quiz. You can calculate your income taxes, or you can use the mortgage calculator to determine how much your payment should or could be.

SmartAsset connects you with an advisor that allows you to build around your family’s goals.

There is quite a lot of information about retirement, home purchases, COVID-19 stimulus money, banking, credit cards and more. Think of SmartAsset as a lifestyle company that helps you understand your money.

  • SmartAsset
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2. Facet Wealth

You’ll get active attention and management at Facet Wealth

What does that mean, exactly? Facet Wealth, a financial services company based in Baltimore but operational worldwide, helps you become a market participant by working with a trusted partner, a dedicated CFP® professional. Facet Wealth is an SEC-Registered Investment Advisor (RIA) with technology-enabled financial planning services.

Facet Wealth is a fiduciary — legally bound to give you advice that serves your best interest. There’s no beating the market by picking stocks at Facet Wealth. Instead, Facet focuses on minimizing fees and maximizing diversification. Facet Wealth streamlines wealth management costs for households that need it most.  

  • You’ll pay flat fees instead of commissions or by AUM — nobody at Facet lines his or her own pockets. The flat fee covers comprehensive financial planning based on the services that will best suit your needs. 
  • Fees aren’t based on assets under management (AUM) or on commissions. 
  • Prices range from $1,200 to $6,000 annually.

Worried about being shuffled to another professional once you’re on board? No worries — Facet takes care to match you with the right CFP® professional that fits your needs for the long term.

Schedule your 30-minute introductory call today.

  • Facet Wealth Retirement
    $1,200 to $6,000/year, depending on acct type
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3. Personal Capital

Personal Capital is technically classified as a robo-advisor, but its service also offers a unique blend of both human intelligence and AI. The advising service seamlessly blends algorithmic reliability with human creativity, allowing users to quickly set up an account and then hand the reins off to a team of finance professionals.

Personal Capital’s unique structure allows it to charge less in fees when compared with traditional human advising services. If you have $1 million in your account, you’ll pay 0.89% annually, while higher balance accounts pay even less. Personal Capital also offers a host of spending management tools free for all users, including investment checkups and spending analyzers.

It’s important to note that Personal Capital is aimed at high-value account holders; investors who have over $200,000 in their accounts get assigned two personal financial advisors dedicated to their account. If you have less than $200,000 in your account, you’ll have access to a team of advisors who work together to manage a host of accounts. However, account minimums at Personal Capital are high—you’ll need at least $100,000 just to open an account.

Thus, Personal Capital is best used by high net-worth investors who are looking for a hands-off approach to money management and budgeting.

  • Personal Capital Budget
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    securely through Personal Capital Budget's website

4. Betterment

Betterment is one of the largest names in robo-advising services with over $11 billion in assets under management. The company offers two services, Betterment Digital and Betterment Premium. Betterment Digital is the advising service’s flagship offering.

It boasts $0 account minimums and low fees, which make it particularly appealing to newer and younger investors; Betterment Digital’s fees are just 0.25%, which is exceptionally low. Betterment Premium offers an increased range of services (including unlimited phone connection with human financial advisors) if you have at least $100,000 in your account in exchange for 0.40% in management fees.

Like most robo-advising services, Betterment focuses on building a diverse portfolio that’s suitable for long-term returns. The robo-advisor divides funds between ETFs belonging to 12 different asset classes, and the service also automatically rebalances the portfolio as your needs change with age, income, or living situation.

If you need more control over your accounts, you can tweak your ratios with Betterment’s “flexible portfolios” feature, but this perk is limited to Betterment Premium account holders. Betterment is best for hands-off investors, newer investors, and investors who are interested in passive investing strategies for retirement.

  • Betterment
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5. Charles Schwab

Charles Schwab is an online investing service that has greatly expanded its services in recent years, including into the realm of personal financial advising and planning.

Charles Schwab operates a number of branches across the United States, where account holders can create appointments to chat with financial advisors or pop in for one of their many free workshops and seminars the company runs throughout the year.

If you’re having trouble deciding between a robo-advisor and a human financial planner, Charles Schwab’s Intelligent Portfolios service blends the best of both worlds. The minimum balance needed to open an account with $5,000  and connects clients to human financial professionals.

This, combined with the brokerage’s $0 account minimum, means that you can get started with just a small amount of money.

  • Charles Schwab Retirement
    There are no fees to open or maintain your account.
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    securely through Charles Schwab Retirement's website

    Other account fees, fund expenses, and brokerage commissions may apply.

6. Vanguard

Vanguard may be well-known as one of the first brokerages to help investors manage their own retirement savings with low-cost index funds, but the company also provides personal financial planning services to those with large balances.

You’ll need at least $50,000 in your account to begin with Vanguard’s financial planning services, and management fees are 0.30% of your total account’s balance. This is about on-par with other human financial advising services (including Charles Schwab), but is higher than a purely robo-centric advising service.

Vanguard’s financial planning services are best suited for large account holders who want a low-cost way to get in touch with advisors when planning for retirement, college education savings or other long-term goals. If you have under $500,000 in your account, you’ll have access to a remote team of financial experts; if you have at least $500,000, you will be assigned your own personal financial advisor dedicated to your account.

Vanguard Personal Advisor Services prides itself on customizing portfolios on an individual and customized basis.

As is expected from Vanguard, customers can expect their portfolios to be built largely using Vanguard’s ETFs and mutual funds. This isn’t necessarily a bad thing, as Vanguard’s funds carry some of the lowest expense ratios on the market.

  • Vanguard Digital Advisor
    Account Minimum
    securely through Vanguard Digital Advisor's website

7. Wealthsimple

If you’re an investor who’s interested in socially responsible investing, Wealthsimple is a great robo-advising choice. Wealthsimple is an automated investing service that provides socially responsible choices, up front and clear pricing with no hidden fees, free tax-loss harvesting and access to financial planners.

The company has created three weighted socially responsible portfolios that concentrate on investing in companies that focus on the development of green and clean technology, that consistently score highly on diversity and employee satisfaction ratings, and that support innovation and economic development in developing countries.

While this socially responsible investing comes at a price (0.4% to 0.5%), it can be worth it if you want to invest only in a specific niche. For example, if you follow Islamic teachings, Wealthsimple offers “halal investing, a truly unique feature which allows users to invest only in Shariah-compliant corporations. Halal investors can invest in 50 individual stocks screened by a third-party committee of religious experts well-versed in the Islamic faith and principles.

This list of stocks excludes companies associated with alcohol, gambling, sexual themes or suggestive products, firearms, tobacco products and a number of other forbidden businesses. Halal portfolios also exclude bonds and other interest-producing assets, as they are also forbidden according to Islamic law.

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8. Playbook

When you register with Playbook, you gain access to a financial platform that connects to your accounts and helps you chart a course to financial success. Think of this as your automatic financial planner that can change with you, adapt to the settings you choose and lay out your financial goals so that you understand your next steps.

You set your risk tolerance and goals using a simple questionnaire, and you can adjust your investment strategy as much as you need. While these settings can change, Benzinga advises users to think carefully when completing the initial questionnaire so that the initial setup is appropriate for your situation.

Playbook doesn’t charge you a percentage of your AUM to manage your financial goals—charging a flat fee instead. For $19 per month, Playbook takes care of the planning so that you can get back to your daily routine. And, you can reach out via phone or email if you have questions about your account.

  • Playbook
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    New Investors
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    securely through Playbook's website
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Robo-Advisor vs. Human Advisor: Which is Right For You?

The first decision you’ll have to make when searching for a financial advisor is whether you’d like to work with a human advisor or a robo-advisor. Robo-advisors are automated investing platforms that use algorithms to determine the best investments for your unique life situation.

When you sign up with a robo-advisor, you’ll answer a series of questions about your age, family status, savings goals and progress you’ve made toward retirement. The robo-advisor will then use your unique situation to compile an ideal portfolio and shift the portfolio’s asset composition over time. This process is intended to offer a low-cost mimic of traditional financial advising and management services.

Is a personal financial advisor or a robo-advisor right for you? Some of the considerations you should take into consideration:

  • Your financial goals: Robo-advisors are most often formatted to handle only passive investing strategies. This is great for investors who want to save for far-off goals like retirement or a child’s college fund. However, if you’re looking for more active management, you’ll likely to be better off with a personal financial advisor.
  • The amount of assets you have under management: If you have a high-value account (greater than $250,000 in assets), you will likely need a human advisor to handle your money to ensure that it is diversified at high level for protection, yet concentrated for your wealth to grow. If you have a lower value account, taking advantage of the lower fees and $0 account minimums of a robo-advisor can help you save more of your money.
  • The complexity of your investing portfolio: If you’re just beginning to invest, a robo-advisor will typically have enough power to handle your needs. However, if you own your own business, make money through rental properties, or have a complicated income situation, a human financial advisor may be better suited for your needs.
  • Your financial expertise: The greatest writer has an editor, and the greatest athlete has a coach. Even if you’re an expert, you need a little guidance. You may want someone you can bounce ideas off of, or you may prefer the calculated guidance a robo-advisor offers.
  • The personal side of business: Everyone has their own idea of how business should be done. Do you handle everything face-to-face, or are you satisfied with an email? Do you need help in the moment, irrespective of who it is? Or, do you want to develop a relationship with an advisor who can become your friend, confidante or who may well grow with you through the years? Determine how much of the personal side of business you need in order to feel comfortable with your investments before making your final decision.

Three Questions to Ask a Financial Advisor

If you’ve decided that a human financial advisor is the best choice for you, you aren’t quite done. All human advisors are not created equal—unlike robo-advisors, which differ based on the algorithm that their company has created but essentially offer the same service .

Firms may have better and worse advisors on their teams. Before you sign a contract with a personal advisor, be sure to ask him or her these three crucial questions.

  1. What specific services do you provide? Unlike some other industries that require specialized training or certification to claim a title, anyone can call himself a financial planner —even if they have no experience or education in finance. Ask your candidate to explain what he or she provides to their clientele—as well as what they do not provide—so you can make sure that all of your needs are covered. Financial advisors who actually manage your money for you must be registered and licensed by FINRA
  2. What is your investment strategy? Each financial advisor has his or her own unique investment strategy, but you’ll need to choose an advisor whose strategy aligns with your risk tolerance. Be sure to ask each candidate how he or she decides which securities to buy and when it’s time to sell.
  3. Who is your average client? You’ll want to look for an advisor who works with people like you—financial experts who have experience and have seen success with men and women like yourself will be more likely to succeed with your investments. If your candidate has only worked with clients far above or below your income, move on.

Find Your Financial Advisor Today

Whether you’re an investing expert or you’re just getting started, it’s always comforting to have a helping hand guiding your choices. To learn more about long-term investing, check out Benzinga’s guide to opening your first IRA.

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