Choice Hotels International Inc is a Delaware Corporation. The Company is one of the hotel franchisors in the world with 6,340 hotels open and 503 hotels under construction, 506,058 rooms open and 38,957 rooms under construction, in 50 states, the District of Columbia and over 35 countries and territories outside the United States. The Company operates in two reportable segments encompassing its hotel franchising business and its SkyTouch Technology ("SkyTouch") division. SkyTouch is a division of the Company that develops and markets cloud-based technology products, including inventory management, pricing and connectivity to third party channels, to hoteliers not under franchise agreements with the Company. SkyTouch's technology products are based on the Company's choice. Franchising includes the Company's hotel franchising operations consisting of its eleven brands. The eleven brands are aggregated within this segment considering their similar economic characteristics, types of customers, distribution channels and regulatory business environments. The brands offer consumers and developers options, including economy hotels, mid-scale, upper mid-scale and lower upscale, full service properties. The Company's brands are: Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Extended Stay Hotel, Cambria Suites and Ascend Collection. Cambria Suites is a new construction select service hotel chain with an upscale image and distinctive styling. The Ascend Hotel Collection includes individual properties that are historic, boutique and desire to retain their independent brand identity but have access to Choices marketing and distribution channels. Comfort Inn and Suites hotels are primarily upper mid-scale limited service hotels that offer a warm and welcoming guest experience. Sleep Inn is a new construction brand that operates in the moderate tier of the mid-scale lodging category, offering developers a lower cost to build with competitive mid-scale average daily rates. Clarion helps owners of existing mid-scale assets with food and beverage capabilities achieve strong returns with reasonable investment. Quality hotels provide clean, comfortable, and affordable accommodations, as well as the "Value Qs:" Q Bed, Q Breakfast, Q Shower, Q Service, and the Q Value of free high-speed internet access, a swimming pool and/or an exercise room and free newspaper. MainStay brand is designed as a more practical lodging option for guests whose stays are longer than a few nights. Suburban Extended Stay Hotel suites provide kitchens, internet connections, and access to on-site laundry facilities. Econo Lodge is the brand in the economy hotel category. Rodeway Inn is a brand also operating in the economy hotel category that offers sensible lodging for travelers on a budget. The Company conducts its international franchise operations through a combination of direct franchising and master franchising relationships. The Companys operations are subject to numerous federal, state and local government regulations.
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