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Roku Inc

ROKUNASDAQ
Trade with Public
Trade with Public
$155.34
-0.25-0.16%
At close: Sep 4, 5:00 PM EST
$153.94
-1.65-1.06%
Pre-Market: 9:01 AM EST
OverviewNewsEarnings ForecastEventsPrice TargetsFinancialsSentimentOwnershipCompareOptionsStock Report

Roku Analyst Price Targets

Wall Street analyst price targets and consensus rating for Roku (ROKU).

Price Target Range — 6 Quarters

Analyst Consensus — 23 Analysts

1S.Buy
9Buy
13Hold
Consensus RatingNeutral# Analysts23Avg. Consensus PT$152Upside to Avg. PT-1.2%

Rating Trend — Last 9 Months

Recent Analyst Actions

See all ratings →
DateFirmAnalystActionRating ChangePrice Target
Aug 24, 2026JP MorganBryan SmilekAssumesNeutral$160
Aug 14, 2026Wells FargoSteven CahallDowngradeOverweight→Equal-Weight$167→$165
More with Benzinga EdgeGet Access

Analyst Ratings News

PRO
JP Morgan Assumes Roku at Neutral, Announces Price Target of $160

JP Morgan analyst Bryan Smilek assumes Roku (NASDAQ:ROKU) with a Neutral rating and announces Price Target of $160.
Benzinga Newsdesk

JPMorgan's Top Consumer Tech Picks: 5 Stocks It Likes Right Now

JPMorgan highlights five favorite consumer tech stocks: Shopify, Take-Two, Clear, Xometry and EverQuote, citing AI and long-term growth.
Surbhi Jain

PRO
Wells Fargo Downgrades Roku to Equal-Weight, Lowers Price Target to $165

Wells Fargo analyst Steven Cahall downgrades Roku (NASDAQ:ROKU) from Overweight to Equal-Weight and lowers the price target from $167 to $165.
Benzinga Newsdesk

PRO
UBS Maintains Neutral on Roku, Raises Price Target to $172

UBS analyst John Hodulik maintains Roku (NASDAQ:ROKU) with a Neutral and raises the price target from $126 to $172.
Benzinga Newsdesk

PRO
CORRECTION: Guggenheim Downgrades Roku to Neutral, Raises Price Target to $160

CORRECTION: Guggenheim analyst Michael Morris downgrades Roku (NASDAQ:ROKU) from Buy to Neutral and raises the price target from $145 to $160.
Benzinga Newsdesk

PRO
Seaport Global Downgrades Roku to Neutral

Seaport Global analyst David Joyce downgrades Roku (NASDAQ:ROKU) from Buy to Neutral.
Benzinga Newsdesk

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Market data provided by Benzinga APIs

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