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$10.56
0.151.44%
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$10.56
0.000.00%
After Hours: Jun 6, 4:00 PM EDT
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MediaAlpha Analyst Ratings and Price Targets | NYSE:MAX | Benzinga
MediaAlpha Inc has a consensus price target of $16.95 based on the ratings of 10 analysts. The high is $26 issued by Canaccord Genuity on February 24, 2025. The low is $8 issued by Citigroup on August 4, 2023. The 3 most-recent analyst ratings were released by RBC Capital, JP Morgan, and JP Morgan on May 7, 2025, May 1, 2025, and April 22, 2025, respectively. With an average price target of $13.33 between RBC Capital, JP Morgan, and JP Morgan, there's an implied 26.26% upside for MediaAlpha Inc from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
RBC Capital
JP Morgan
Keefe, Bruyette & Woods
Goldman Sachs
BMO Capital
1calculated from analyst ratings
Analyst Ratings for MediaAlpha
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 05/07/2025 | Buy Now | 70.45% | RBC Capital | Ben Hendrix60% | $20 → $18 | Maintains | Outperform | Get Alert |
| 05/01/2025 | Buy Now | 13.64% | JP Morgan | Cory Carpenter49% | $10 → $12 | Maintains | Overweight | Get Alert |
| 04/22/2025 | Buy Now | -5.3% | JP Morgan | Cory Carpenter49% | $13 → $10 | Maintains | Overweight | Get Alert |
| 04/22/2025 | Buy Now | 51.52% | Keefe, Bruyette & Woods | Tommy McJoynt70% | $19 → $16 | Maintains | Outperform | Get Alert |
| 04/14/2025 | Buy Now | 18.37% | Goldman Sachs | Eric Sheridan78% | $14 → $12.5 | Maintains | Buy | Get Alert |
| 04/03/2025 | Buy Now | 117.8% | BMO Capital | Michael Zaremski73% | $27 → $23 | Maintains | Outperform | Get Alert |
| 02/25/2025 | Buy Now | 23.11% | JP Morgan | Cory Carpenter49% | $15 → $13 | Maintains | Overweight | Get Alert |
| 02/25/2025 | Buy Now | 89.39% | RBC Capital | Ben Hendrix60% | $20 → $20 | Reiterates | Outperform → Outperform | Get Alert |
| 02/25/2025 | Buy Now | 32.58% | Goldman Sachs | Eric Sheridan78% | $23 → $14 | Maintains | Buy | Get Alert |
| 02/25/2025 | Buy Now | 79.92% | Keefe, Bruyette & Woods | Tommy McJoynt70% | $22 → $19 | Maintains | Outperform | Get Alert |
| 02/24/2025 | Buy Now | 146.21% | Canaccord Genuity | Michael Graham65% | $30 → $26 | Maintains | Buy | Get Alert |
| 01/14/2025 | Buy Now | 117.8% | Goldman Sachs | Eric Sheridan78% | $26 → $23 | Maintains | Buy | Get Alert |
| 01/10/2025 | Buy Now | 42.05% | JP Morgan | Cory Carpenter49% | $25 → $15 | Maintains | Overweight | Get Alert |
| 12/11/2024 | Buy Now | 108.33% | Keefe, Bruyette & Woods | Tommy McJoynt70% | $26 → $22 | Maintains | Outperform | Get Alert |
| 12/04/2024 | Buy Now | 89.39% | RBC Capital | Ben Hendrix60% | $23 → $20 | Maintains | Outperform | Get Alert |
| 11/01/2024 | Buy Now | 146.21% | Goldman Sachs | Eric Sheridan78% | $20 → $26 | Maintains | Buy | Get Alert |
| 08/20/2024 | Buy Now | 89.39% | Goldman Sachs | Eric Sheridan78% | → $20 | Initiates | → Buy | Get Alert |
| 08/01/2024 | Buy Now | 146.21% | Keefe, Bruyette & Woods | Tommy McJoynt70% | $25 → $26 | Reiterates | Outperform → Outperform | Get Alert |
| 06/26/2024 | Buy Now | 23.11% | TD Cowen | Andrew Kligerman69% | $19 → $13 | Downgrade | Buy → Hold | Get Alert |
| 05/28/2024 | Buy Now | 117.8% | RBC Capital | Ben Hendrix60% | $18 → $23 | Maintains | Outperform | Get Alert |
| 05/15/2024 | Buy Now | 136.74% | Keefe, Bruyette & Woods | Thomas McJoynt-Griffith70% | $19 → $25 | Reiterates | Outperform → Outperform | Get Alert |
| 05/02/2024 | Buy Now | 184.09% | Canaccord Genuity | Michael Graham65% | $25 → $30 | Maintains | Buy | Get Alert |
| 05/02/2024 | Buy Now | 184.09% | JP Morgan | Cory Carpenter49% | $18 → $30 | Maintains | Overweight | Get Alert |
| 02/26/2024 | Buy Now | 165.15% | BMO Capital | Michael Zaremski73% | $9 → $28 | Upgrade | Market Perform → Outperform | Get Alert |
| 02/21/2024 | Buy Now | 70.45% | RBC Capital | Ben Hendrix60% | $12 → $18 | Maintains | Outperform | Get Alert |
| 02/21/2024 | Buy Now | 108.33% | Canaccord Genuity | Michael Graham65% | $18 → $22 | Maintains | Buy | Get Alert |
| 01/10/2024 | Buy Now | 42.05% | TD Cowen | Andrew Kligerman69% | → $15 | Initiates | → Outperform | Get Alert |
| 08/04/2023 | Buy Now | -24.24% | Citigroup | Daniel Grosslight33% | $7 → $8 | Downgrade | Neutral → Sell | Get Alert |
| 05/05/2023 | Buy Now | 32.58% | RBC Capital | Ben Hendrix60% | $20 → $14 | Maintains | Outperform | Get Alert |
| 05/05/2023 | Buy Now | 51.52% | Keefe, Bruyette & Woods | Meyer Shields80% | $19 → $16 | Maintains | Outperform | Get Alert |
| 02/27/2023 | Buy Now | 79.92% | Citigroup | Daniel Grosslight33% | $13 → $19 | Maintains | Neutral | Get Alert |
| 02/24/2023 | Buy Now | 127.27% | Canaccord Genuity | Michael Graham65% | $20 → $24 | Maintains | Buy | Get Alert |
| 01/20/2023 | Buy Now | -5.3% | BMO Capital | Michael Zaremski73% | → $10 | Initiates | → Market Perform | Get Alert |
| 12/20/2022 | Buy Now | 32.58% | JP Morgan | Cory Carpenter49% | $12 → $14 | Upgrade | Neutral → Overweight | Get Alert |
| 08/09/2022 | Buy Now | 13.64% | Citigroup | Daniel Grosslight33% | $15 → $12 | Maintains | Neutral | Get Alert |
FAQ
What is the target price for MediaAlpha (MAX) stock?
The latest price target for MediaAlpha (NYSE:MAX) was reported by RBC Capital on May 7, 2025. The analyst firm set a price target for $18.00 expecting MAX to rise to within 12 months (a possible 70.45% upside). 19 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for MediaAlpha (MAX)?
The latest analyst rating for MediaAlpha (NYSE:MAX) was provided by RBC Capital, and MediaAlpha maintained their outperform rating.
When was the last upgrade for MediaAlpha (MAX)?
The last upgrade for MediaAlpha Inc happened on February 26, 2024 when BMO Capital raised their price target to $28. BMO Capital previously had a market perform for MediaAlpha Inc.
When was the last downgrade for MediaAlpha (MAX)?
The last downgrade for MediaAlpha Inc happened on June 26, 2024 when TD Cowen changed their price target from $19 to $13 for MediaAlpha Inc.
When is the next analyst rating going to be posted or updated for MediaAlpha (MAX)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of MediaAlpha, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for MediaAlpha was filed on May 7, 2025 so you should expect the next rating to be made available sometime around May 7, 2026.
Is the Analyst Rating MediaAlpha (MAX) correct?
While ratings are subjective and will change, the latest MediaAlpha (MAX) rating was a maintained with a price target of $20.00 to $18.00. The current price MediaAlpha (MAX) is trading at is $10.56, which is out of the analyst’s predicted range.
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