MediaAlpha Market Sentiment

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MediaAlpha Inc

MAXNYSE

Trade with Public

$10.11

0.0150.15%

Last update: Oct 12, 11:06 AM

Overview News Earnings Forecast Events Price Targets FinancialsSentimentOwnership Compare Options Stock Report

MediaAlpha Market Sentiment

Market sentiment signals for MediaAlpha (MAX): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus— Outperform

Short Interest▲ 9.4% short float

Options Flow— N/A

Insider Activity▼ Net Seller (30d)

Analyst Consensus

Outperform

9 analysts

Options Flow (P/C)

—

Avg Consensus PT

$17

+63.9%

Highest Price Target

$25

+147.4%

Keefe, Bruyette & Woods

Lowest Price Target

$11

+8.9%

TD Cowen

Short Interest

9.4%

Declining — Bullish

Insider Activity (30d)

Net Seller

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Aug 24, 2026	JP Morgan	Bryan Smilek—	+48.4%	$15	Assumes	Neutral
Aug 5, 2026	RBC Capital	Ben Hendrix—	+48.4%	$11 → $15	Maintained	Outperform
Jul 30, 2026	Goldman Sachs	Eric Sheridan—	+38.5%	$10 → $14	Maintained	Neutral
Jul 30, 2026	Canaccord Genuity	Michael Graham—	+68.2%	$15 → $17	Maintained	Buy
Jul 8, 2026	Keefe, Bruyette & Woods	Tommy McJoynt—	+68.2%	$15 → $17	Maintained	Outperform
Jun 23, 2026	TD Cowen	Andrew Kligerman—	+8.9%	$13 → $11	Maintained	Hold
Apr 30, 2026	JP Morgan	Cory Carpenter—	+18.8%	$11 → $12	Maintained	Overweight
Apr 7, 2026	Keefe, Bruyette & Woods	Tommy McJoynt—	+48.4%	$16 → $15	Maintained	Outperform
Feb 24, 2026	JP Morgan	Cory Carpenter—	+8.9%	$15 → $11	Maintained	Overweight
Feb 24, 2026	Goldman Sachs	Eric Sheridan—	+13.8%	$14 → $12	Maintained	Neutral
Feb 24, 2026	RBC Capital	Ben Hendrix—	+8.9%	$18 → $11	Maintained	Outperform
Feb 24, 2026	Keefe, Bruyette & Woods	Tommy McJoynt—	+58.3%	$19 → $16	Maintained	Outperform
Oct 30, 2025	JP Morgan	Cory Carpenter—	+48.4%	$14 → $15	Maintained	Overweight
Oct 30, 2025	Keefe, Bruyette & Woods	Tommy McJoynt—	+88.0%	$18 → $19	Maintained	Outperform
Oct 30, 2025	Canaccord Genuity	Michael Graham—	+48.4%	$15 → $15	Maintained	Buy
Oct 15, 2025	Goldman Sachs	Eric Sheridan—	+18.8%	$15 → $12	Downgrade	Buy→Neutral
Sep 5, 2025	Keefe, Bruyette & Woods	Tommy McJoynt—	+78.1%	$17 → $18	Maintained	Outperform
May 7, 2025	RBC Capital	Ben Hendrix—	+78.1%	$20 → $18	Maintained	Outperform
May 1, 2025	JP Morgan	Cory Carpenter—	+18.8%	$10 → $12	Maintained	Overweight
Apr 22, 2025	JP Morgan	Cory Carpenter—	-1.0%	$13 → $10	Maintained	Overweight
Apr 22, 2025	Keefe, Bruyette & Woods	Tommy McJoynt—	+58.3%	$19 → $16	Maintained	Outperform
Apr 14, 2025	Goldman Sachs	Eric Sheridan—	+23.7%	$14 → $13	Maintained	Buy
Apr 3, 2025	BMO Capital	Michael Zaremski—	+127.6%	$27 → $23	Maintained	Outperform
Feb 25, 2025	JP Morgan	Cory Carpenter—	+28.6%	$15 → $13	Maintained	Overweight
Feb 25, 2025	RBC Capital	Ben Hendrix—	+97.9%	$20 → $20	Maintained	Outperform