MediaAlpha Market Sentiment

MediaAlpha Inc

MAXNYSE

Trade with Public

$12.67

-0.18-1.4%

At close: Aug 26, 5:00 PM EST

$12.67

N/A

After Hours: 4:00 PM EST

Overview News Earnings Forecast Events Price Targets FinancialsSentimentOwnership Compare Stock Report

MediaAlpha Market Sentiment

Market sentiment signals for MediaAlpha (MAX): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus— Outperform

Short Interest▼ 9.5% short float

Options Flow— N/A

Insider Activity▼ Net Seller (30d)

Analyst Consensus

Outperform

9 analysts

Options Flow (P/C)

—

Avg Consensus PT

$17

+30.7%

Highest Price Target

$25

+97.3%

Keefe, Bruyette & Woods

Lowest Price Target

$11

-13.2%

TD Cowen

Short Interest

9.5%

Rising — Bearish

Insider Activity (30d)

Net Seller

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Aug 24, 2026	JP Morgan	Bryan Smilek—	+18.4%	$15	Assumes	Neutral
Aug 5, 2026	RBC Capital	Ben Hendrix—	+18.4%	$11 → $15	Maintained	Outperform
Jul 30, 2026	Goldman Sachs	Eric Sheridan—	+10.5%	$10 → $14	Maintained	Neutral
Jul 30, 2026	Canaccord Genuity	Michael Graham—	+34.2%	$15 → $17	Maintained	Buy
Jul 8, 2026	Keefe, Bruyette & Woods	Tommy McJoynt—	+34.2%	$15 → $17	Maintained	Outperform
Jun 23, 2026	TD Cowen	Andrew Kligerman—	-13.2%	$13 → $11	Maintained	Hold
Apr 30, 2026	JP Morgan	Cory Carpenter—	-5.3%	$11 → $12	Maintained	Overweight
Apr 7, 2026	Keefe, Bruyette & Woods	Tommy McJoynt—	+18.4%	$16 → $15	Maintained	Outperform
Feb 24, 2026	JP Morgan	Cory Carpenter—	-13.2%	$15 → $11	Maintained	Overweight
Feb 24, 2026	Goldman Sachs	Eric Sheridan—	-9.2%	$14 → $12	Maintained	Neutral
Feb 24, 2026	RBC Capital	Ben Hendrix—	-13.2%	$18 → $11	Maintained	Outperform
Feb 24, 2026	Keefe, Bruyette & Woods	Tommy McJoynt—	+26.3%	$19 → $16	Maintained	Outperform
Oct 30, 2025	JP Morgan	Cory Carpenter—	+18.4%	$14 → $15	Maintained	Overweight
Oct 30, 2025	Keefe, Bruyette & Woods	Tommy McJoynt—	+50.0%	$18 → $19	Maintained	Outperform
Oct 30, 2025	Canaccord Genuity	Michael Graham—	+18.4%	$15 → $15	Maintained	Buy
Oct 15, 2025	Goldman Sachs	Eric Sheridan—	-5.3%	$15 → $12	Downgrade	Buy→Neutral
Sep 5, 2025	Keefe, Bruyette & Woods	Tommy McJoynt—	+42.1%	$17 → $18	Maintained	Outperform
May 7, 2025	RBC Capital	Ben Hendrix—	+42.1%	$20 → $18	Maintained	Outperform
May 1, 2025	JP Morgan	Cory Carpenter—	-5.3%	$10 → $12	Maintained	Overweight
Apr 22, 2025	JP Morgan	Cory Carpenter—	-21.1%	$13 → $10	Maintained	Overweight
Apr 22, 2025	Keefe, Bruyette & Woods	Tommy McJoynt—	+26.3%	$19 → $16	Maintained	Outperform
Apr 14, 2025	Goldman Sachs	Eric Sheridan—	-1.3%	$14 → $13	Maintained	Buy
Apr 3, 2025	BMO Capital	Michael Zaremski—	+81.5%	$27 → $23	Maintained	Outperform
Feb 25, 2025	JP Morgan	Cory Carpenter—	+2.6%	$15 → $13	Maintained	Overweight
Feb 25, 2025	RBC Capital	Ben Hendrix—	+57.9%	$20 → $20	Maintained	Outperform