$12.62
-0.23-1.79%
At close: Aug 31, 5:00 PM EST
$12.60
-0.02-0.16%
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MediaAlpha Ownership & Insider Activity
MediaAlpha (MAX) institutional and insider ownership, recent insider transactions and ownership breakdown.
Insiders own 10.7% of shares outstanding. Institutional investors hold 24.8%. Over the past 90 days, insiders made 25 sales worth $13.3M.
Shares Outstanding
61.264M
Shares Float
30.191M
Insider Shares Owned
6.566M
Insider % Owned
10.7%
Institutional Shares Held
13.142M
Institutional % Held
24.8%
Ownership Breakdown
Net Insider Activity by Month
Purchases (90d)
0
Sales (90d)
25
$13.3M total
Net Activity
Net Selling
Net Value (90d)
-$13.3M
MediaAlpha Insider Transactions (Last 6 Months)
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Aug 24, 2026 | Eugene Nonko | DIRECTOR | SELL | 33.419K | $12.81 | $428K |
| Aug 17, 2026 | Eugene Nonko | DIRECTOR | SELL | 34.461K | $12.97 | $447K |
| Aug 15, 2026 | Keith Cramer | CHIEF REVENUE OFFICER | SELL | 3.225K | $12.76 | $166K |
| Aug 14, 2026 | Amy Kuanling Yeh | CHIEF TECHNOLOGY OFFICER | SELL | 1.894K | $13.55 | $163K |
| Aug 10, 2026 | Eugene Nonko | DIRECTOR | SELL | 34.461K | $13.19 | $455K |
| Aug 3, 2026 | Eugene Nonko | DIRECTOR | SELL | 32.377K | $12.42 | $402K |
| Aug 3, 2026 | Steven Yi | SEE REMARKS | SELL | 72.000K | $12.64 | $910K |
| Jul 27, 2026 | Eugene Nonko | DIRECTOR | SELL | 43.428K | $13.75 | $597K |
| Jul 20, 2026 | Eugene Nonko | DIRECTOR | SELL | 43.428K | $13.97 | $607K |
| Jul 16, 2026 | Steven Yi | SEE REMARKS | SELL | 94.790K | $14.37 | $1.4M |
| Jul 16, 2026 | Amy Kuanling Yeh | CHIEF TECHNOLOGY OFFICER | SELL | 13.000K | $14.38 | $187K |
| Jul 15, 2026 | Keith Cramer | CHIEF REVENUE OFFICER | SELL | 13.000K | $14.19 | $184K |
| Jul 13, 2026 | Eugene Nonko | DIRECTOR | SELL | 46.417K | $13.91 | $646K |
| Jul 13, 2026 | Steven Yi | SEE REMARKS | SELL | 161.489K | $14.13 | $2.3M |
| Jul 6, 2026 | Steven Yi | SEE REMARKS | SELL | 43.721K | $14.05 | $614K |
| Jul 6, 2026 | Eugene Nonko | DIRECTOR | SELL | 76.307K | $13.89 | $1.1M |
| Jul 1, 2026 | Steven Yi | SEE REMARKS | SELL | 96.000K | $12.90 | $1.2M |
| Jun 29, 2026 | Eugene Nonko | DIRECTOR | SELL | 34.461K | $12.41 | $428K |
| Jun 26, 2026 | Amy Kuanling Yeh | CHIEF TECHNOLOGY OFFICER | SELL | 3.000K | $11.16 | $33K |
| Jun 22, 2026 | Eugene Nonko | DIRECTOR | SELL | 23.202K | $10.25 | $238K |
| Jun 16, 2026 | Steven Yi | SEE REMARKS | SELL | 24.000K | $10.01 | $240K |
| Jun 16, 2026 | Eugene Nonko | DIRECTOR | SELL | 23.202K | $10.00 | $232K |
| Jun 15, 2026 | Keith Cramer | CHIEF REVENUE OFFICER | SELL | 13.000K | $9.47 | $123K |
| Jun 10, 2026 | Eugene Nonko | DIRECTOR | SELL | 23.202K | $10.00 | $232K |
| Jun 5, 2026 | Amy Kuanling Yeh | CHIEF TECHNOLOGY OFFICER | SELL | 3.000K | $8.89 | $27K |
| May 15, 2026 | Keith Cramer | CHIEF REVENUE OFFICER | SELL | 3.226K | $8.05 | $105K |
| May 15, 2026 | Amy Kuanling Yeh | CHIEF TECHNOLOGY OFFICER | SELL | 1.894K | $8.05 | $97K |
| May 15, 2026 | Jeffrey B Coyne | GENERAL COUNSEL AND SECRETARY | SELL | 14.231K | $8.07 | $115K |
| May 4, 2026 | Steven Yi | SEE REMARKS | SELL | 12.000K | $9.04 | $108K |
| Apr 27, 2026 | Steven Yi | SEE REMARKS | SELL | 66.967K | $9.99 | $669K |
| Apr 27, 2026 | Eugene Nonko | DIRECTOR | SELL | 115.132K | $10.02 | $1.2M |
| Apr 20, 2026 | Steven Yi | SEE REMARKS | SELL | 48.590K | $10.05 | $488K |
| Apr 20, 2026 | Eugene Nonko | DIRECTOR | SELL | 111.819K | $10.06 | $1.1M |
| Apr 15, 2026 | Keith Cramer | CHIEF REVENUE OFFICER | SELL | 10.000K | $9.68 | $97K |
| Apr 13, 2026 | Steven Yi | SEE REMARKS | SELL | 12.000K | $9.41 | $113K |
| Apr 10, 2026 | Amy Kuanling Yeh | CHIEF TECHNOLOGY OFFICER | SELL | 3.000K | $9.25 | $28K |
| Apr 6, 2026 | Steven Yi | SEE REMARKS | SELL | 12.000K | $9.53 | $114K |
| Mar 30, 2026 | Steven Yi | SEE REMARKS | SELL | 12.000K | $9.33 | $112K |
| Mar 27, 2026 | Amy Kuanling Yeh | CHIEF TECHNOLOGY OFFICER | SELL | 3.000K | $9.44 | $28K |
| Mar 23, 2026 | Steven Yi | SEE REMARKS | SELL | 12.000K | $9.52 | $114K |
| Mar 18, 2026 | Steven Yi | SEE REMARKS | SELL | 4.000K | $9.59 | $38K |
| Mar 15, 2026 | Steven Yi | SEE REMARKS | GRANT | 439.273K | $9.94 | $92K |
| Mar 15, 2026 | Keith Cramer | CHIEF REVENUE OFFICER | GRANT | 124.600K | $9.89 | $99K |
| Mar 15, 2026 | Eugene Nonko | DIRECTOR | GRANT | 169.245K | $10.00 | $52K |
| Mar 9, 2026 | Steven Yi | SEE REMARKS | SELL | 13.650K | $9.77 | $133K |
| Mar 9, 2026 | Eugene Nonko | DIRECTOR | SELL | 4.107K | $10.00 | $41K |
| Mar 6, 2026 | Amy Kuanling Yeh | CHIEF TECHNOLOGY OFFICER | SELL | 3.000K | $10.34 | $31K |
| Mar 2, 2026 | Eugene Nonko | DIRECTOR | SELL | 132.203K | $10.01 | $1.3M |
| Mar 2, 2026 | Steven Yi | SEE REMARKS | SELL | 55.252K | $10.00 | $553K |
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