J.P. Morgan Is Neutral On Gap (GPS)

Brian Tunick of J.P. Morgan says that Gap (NYSE: GPS) has successfully cut expense and lowered inventory 20% on two year basis, but now they have two show if they got what it takes to play offense in very challenging economic environment. Therefore J.P. Morgan is neutral on Gap (GPS), practically waiting to see if Gap (GPS) can increase its market share when faced with a risk of deflation. The key for the company is taking back the market share that Gap (GPS) lost to competition in past years.

Gap Inc. (GPS) fell 0.72% to$22.05 on Friday and had a volume of $8.97M.