Best ETF Brokers for Investing

Read our Advertiser Disclosure.
Contributor, Benzinga
December 11, 2023

Benzinga readers trust Interactive Brokers and Robinhood as the best ETF brokers.

Are you looking for the best brokers for ETFs? ETF investing is a relatively new investment vehicle, and to experience the most success, you will need a broker who can help guide you through the process. Benzinga breaks down the process and provides a list of the best brokers for ETF investing below.

Quick Look at the Best ETF Brokers:

Best ETF Brokers

The more popular ETFs have become, the more they've popped up. Here’s a look at the best online brokerages for ETF investors. Investors who want to get exposure to the high returns of the stock market without risking the potential downside of individual stocks are increasingly choosing to invest in exchange-traded funds or ETFs. 

1. Lowest Cost Overall: Interactive Brokers

Interactive Brokers’ "fee waived" no transaction fee program offers over 150 exchange-traded funds which reimburse IBKR Pro clients for commissions paid on ETF shares held for at least 30 days. IBKR Lite clients always pay $0 commissions on ETFs. Clients can choose funds from major ETF providers such as Wisdom Tree, GlobalX, PIMCO, and KraneShares.

Choose from 2 plans: IBKR Lite or IBKR Pro.

IBKR Lite provides retail clients with $0 commissions on US-listed stock and ETF trades, no account minimums, and no inactivity fees.

IBKR Pro is the IBKR Plan for sophisticated investors and active traders. IBKR Pro clients access the IB SmartRouting system, which helps support best price execution by searching for the best available prices for stocks, options and combinations across exchanges and dark pools

Pros

  • Access to several unique trading tools designed by IBKR
  • Low commissions make for easier reinvestment
  • Encourages long-term or value investing

Cons

  • Because there are fewer account types, you may not feel you can customize your experience

2. Best for Beginners: Robinhood

Because Robinhood allows traders to buy and sell stocks without commission charges, it’s easy for you to invest in a range of basic assets that can help you build or bolster your portfolio. In addition to no-fee trading and a $0 minimum deposit, you can buy and sell ETFs from the comfort of your mobile device, with the mobile-native setup that allows you to make investment decisions on the fly. 

Yes, you don’t have some of the bells and whistles that are designed for professional traders, but the passive trader who wants to save for the future and invest in safe assets like ETFs can do so without a massive overlay or lots of wasted time. 

Buy and sell stocks with a few clicks. Move from your computer to your phone or tablet easily. You also get a free share of a major stock that Robinhood chooses for you when you sign up. While you’re saving money on fees and commissions, Robinhood also offers gold, retirement and cash account options. 

Pros

  • Without the bells and whistles, newer traders can learn that much faster
  • Active traders can quickly and easily place orders
  • Other financial accounts help you centralize your finances

Cons

  • Some investors might be frightened that Robinhood will halt trading on their preferred assets

3. Best for Mixed Portfolios: eToro

  • eToro Stocks
    Best For:
    Social Investing
    securely through eToro Stocks's website

    eToros securities trading offered by eToro Securities, Inc, (“the BD”), member of FINRA and SIPC. Investing involves risk.

eToro is well known for its crypto investing platform, allowing users to build portfolios in this emerging market. The platform, however, also allows users to invest in stocks and ETFs.

When you register with eToro and build an account, you can:

  • Invest in full stocks or fractionals, including ETFs
  • Speak with real, experience investors
  • Mix your crypto and stock/ETF portfolios
  • Review detailed price charts and technical analyses
  • Pay zero commissions

Reach out to the customer service for more information, or you can simply build your portfolio on eToro today. With diversification comes greater wealth, especially as ETFs provide you with the security you need in uncertain times.

Pros

  • Price charts help you easily calculate your overhead costs
  • Mixed portfolios are easier to review all in one place
  • Start with less money to “test the waters”

Cons

  • If you don’t plan to manage a hugely diverse portfolio, this platform may seem overdone

4. Best for Long Term Investors: Magnifi

Magnifi is a marketplace that allows you, as the investor, to use common brokerage tools and AI to make the best decisions for your portfolio. Because you can pull up all the information you need on a given asset, you can easily invest in the assets that will give you the results you deserve and better match your investing strategy.

Search for the investment options that meet your needs, invest in specific categories or scan for assets in a price range that’s affordable for you.

Best for long-term investors and those who require a bit of client support, you can also learn more about investing from this platform, utilize the AI-powered investing assistant, enjoy commission-free investing, try the mobile app and take advantage of over 15,000 possible investment options. This makes Magnifi a good place to trade for both seasoned and novice traders.

Pros

  • Automated trading better fits with active lifestyles
  • Investing within a budget makes it easier to control cash flow
  • Large range of assets help you diversify quickly

Cons

  • If you don’t want to use AI investment tools, you may want to look elsewhere

5. Best for Advanced Traders: TradeStation

TradeStation offers over 2,000 commission-free ETFs making it a valuable option for anyone interested in trading ETFs.

TradeStation's platform leverages cutting-edge trading technology for both active and passive individual traders in the U.S. TradeStation has fully customizable market monitoring, charting and analysis tools that allow you to identify and act upon opportunities.

TradeStation also boasts a spectacular mobile platform that investors on the go can access on their iOS or Android devices. Your mobile brokerage account automatically synchronizes with your online accounts in real-time.

Pros

  • New technology makes it easier for you to customize your portfolio
  • Mobile app helps you pick up your trading while on the move
  • Customize your alerts so that you don’t miss profitable opportunities

Cons

  • You may not feel this platform has the assets you’re looking for

6. Best for Active Traders: E*TRADE

Like its competitors, E*TRADE offers over 250 commission-free ETFs, including some of the most popular ETFs among traders. E*TRADE makes doing ETF research easy, too. Their comprehensive list of ETFs tracks historical data from ETFs in a variety of asset classes in one easy-to-use webpage.

Quotes are only delayed by about 15 minutes, too, making the data truly actionable.

If you're looking to trade outside of the commission-free ETFs, E*TRADE charges $6.95 per ETF trade. This rate is a few dollars higher than their competitors, so if you're looking to trade outside of the free ETFs, keep this in mind.

Pros

  • Historical data helps you identify longstanding trends
  • Quotes are delayed for a short time, ensuring that you see what the pros see

Cons

  • Not al ETFs are commission-free

7. Best for All Trading Levels: Charles Schwab

No matter how many ways you look at it, 245 commission-free ETFs is tough to beat. But if you add low expense ratios, Schwab’s ETF Portfolio Builder tool, its quarterly list of prescreened ETFs and its world-class customer service team, Schwab becomes the top online destination for ETF investors.

Investors can customize a portfolio of ETFs based on their personal risk tolerance and financial goals. They can also browse through the categorized prescreened ETF lists and make sure their portfolio covers all the bases.

Schwab is still actively adding offerings to its commission-free ETF OneSource program, and investors never have to worry about early redemption fees.

Outside of the program, commissions are free, expense ratios are low, and face-to-face feedback is as easy as going down to the local branch. Schwab has everything an ETF investor could ever want and offers a great starting point for retirement investors.

Pros

  • Commission-free ETFs help you save money on each trade
  • Without early redemption fees, you’re likely to save even more money or you can reinvest those funds
  • The household name status of this broker helps you feel at ease

Cons

  • Because the brokerage has been around for so long, some investors might feel there’s too much going on on the site or app

8. Best for Traders of All Levels: moomoo

Moomoo is an intuitive investment and trading platform with pro-grade, easy-to-use tools, data, and insights that create a pro-level trading experience for traders of all levels.

Features include:

  • Real-time Level 2 stock and options market data for funded accounts
  • Advanced technical indicators and charting tools
  • Advanced order types
  • Full extended trading hours from 4 AM to 8 PM EST
  • Multi-market quotes
  • Low fees, including $0 commission on U.S. Stocks and ETFs and $0 equity options contract fees
  • 5.1% APY in the Cash sweep program for new customers and a 3.0% boost to 8.1% APY for qualified customers

Users can reach out to the Moomoo customer support team either by phone during the trading day or via email. There are also FAQs in the Help Center if you have specific questions.

The site also provides you with extensive educational options, research tools, and a community with 20M+ users worldwide.

Pros

  • Commission free trading and 6.8% margin rate
  • 5.1% APY in the Cash Sweep program for new and qualified customers
  • Free Level 2 data for funded brokerage accounts
  • Advanced charting tools with 100+ indicators, 37+ drawing tools, and 20 candle patterns
  • Extended trading hours
  • No minimum deposit to open an account.
  • 24/7 chat support

Cons

  • Does not support fractional stocks and Crypto
  • No support for mutual funds, retirement accounts

What is an ETF?

While mutual funds are priced just once a day based on their net asset value, ETFs trade on public exchanges just like stocks, making them extremely liquid and tradable. But instead of a single stock, ETFs are funds that invest in dozens or hundreds of stocks, commodities and/or other securities all at once, allowing investors to achieve major diversity all in one swoop.  There are two types of ETFs: index-based ETFs and actively managed funds. 

Why Buy ETFs?

For some, ETFs are the right choice. Here's why you may want to invest in them: 

  • Limit risk: Investing in a basket of stocks versus an individual stocks spreads the risk around.
  • Save time: You don't have to research each company's stock.
  • Have lower fees: For the most part, ETFs have low fees, but pay attention to the expense ratio.
  • Bought and sold during market hours: Unlike mutual funds, you don't have to wait until the market closes to trade ETFs.

Here's what you'll have to watch out for. You can check the ETF's prospectus via a Google search or the SEC's EDGAR for this information:

  • Objective: What is the fund trying to achieve?
  • Historical performance: Not all ETFs are created equal. Check out the ETFs' performance over time before you invest.
  • Investment strategy: How will the funds be managed and achieve its objective?
  • Risks involved: Specific risks should be outlined in the prospectus.

What to Look for

If you decide that you want to engage in ETF investing, you'll have to open a brokerage account. Both the big and small name brokerages offer ETF investing and the number of options can be a little overwhelming. Here's what to look for before you open an account to invest in ETFs:

Low Commissions

Most ETF brokers offer some form of free trading or commissions for new clients. If the brokerage does charge commission it usually hovers around $5 per trade. Commissions and fees can quickly add up, so traders should look for brokers that offer lower than average trading costs. Many online brokers now offer commission-free ETFs, meaning that there is no charge for buying or selling a particular fund.

Selection of ETFs

The bigger the selection, the better – as this means you have more options for diversifying your portfolio. A larger selection also allows you to choose from a wider variety of funds in different categories, such as domestic stocks, international stocks, bonds, commodities and alternative investments. Some brokerages offer over 200 ETFs to choose from.

Available Research

When choosing the best ETF brokers, it is important to consider the wealth of knowledge and information that brokerage provides about the ETFs they offer. The brokerages should make it easy to look up data about the ETFs they offer. This includes the origin, objective, strategy, and historical performance. This will help investors make informed decisions.

Creating Investment Opportunities

When it comes to ETFs, there is no one-size-fits-all solution for finding the best broker. The best ETF broker for you will depend on your individual needs and goals. You should carefully review the offerings of various brokers to determine which one is best suited to their needs.

For those who are new to ETF investing, the main takeaway is that it pays to shop around for the best broker. By using a few of our recommendations, you can quickly and easily find the broker that meets your investing needs.

Once you’ve found a broker that meets your needs, make sure to read through all of the terms and conditions of the service they provide. This will help ensure that you don’t end up paying any unnecessary fees or making any investment decisions without fully understanding them.

Frequently Asked Questions

Q

Do you need a broker to buy ETFs?

A

Yes, you’ll need to open a brokerage account in order to buy and sell ETFs.

Q

Do brokers charge commissions for ETFs?

A

Most brokers do charge commissions for trading EFTs.

Q

Is it better to invest in ETFs or individual stocks?

A

If your concern is risk, it is better to invest in ETFs because this basket of stocks spreads around the risk.