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350+ sites

Reached through extended distribution

#1

News outlet for retail investors

14 million

Unique monthly visitors

The Only Concentration of Millennial & Gen Z Investors

Millennial and Gen Z investors make their financial decisions more quickly than any other generation. Are they hearing your message?


  • 71% of our readers are 18-44
  • 60% consult Benzinga content before a financial decision
  • $97k is the average self-directed portfolio value


Our comprehensive advertising platform includes advanced ad targeting, optimization, and tracking capabilities. Now you can take your campaigns to new heights and achieve outstanding results.

Market Leading Solutions

Sponsored Content

Leverage our expertise to drive engagement in the retail investor space.


Our sponsored content strategists will help you produce ads and original content that showcases your brand.


 Sponsored articles and videos:

  • Enhance brand visibility and increase engagement
  • Thought leadership articles, Q&A, PRs, and more
  • Custom videos, "All Access" interviews, article recaps, and more


Newsletter/Podcast ads:

  • 170k newsletter subscribers
  • 100k monthly podcast audience
  • Industry-leading CTRs


Social Media Advertising & Influencer Marketing:

  • Harness the power of social media
  • Drive engagement with likes, shares, and conversions
  • Be on Facebook, Instagram, Twitter, LinkedIn & all the major social platforms


Click here to see some examples of sponsored content.


Learn More

Affiliate Marketing

Drive targeted traffic to your site & increase brand visibility.


See immediate results with our Affiliate suite. Our Lead Generation team delivers the best in financial website advertising, with over 2 million users and 300k leads.


Pay-Per-Click (PPC):

  • Bid on relevant keywords
  • Data-driven analytics


Search Engine Advertising:

  • Top place in search results
  • Leverage SEO and key words for compelling copy


Ad Testing/Experimentation:

  • Find the best strategy for you
  • Unlimited A/B tests  for creatives and landing pages


Join The Team

Display Marketing

Direct specific customer behavior with  this powerful advertising strategy.


Find the tools to boost your brand's visibility and target the right audience.


Seamlessly blend with the users' experience for effective advertising. We deliver industry leading CTRs plus 90%+ viewability duration rates on pre-roll videos.


Our display suite:

  • Pre-roll video
  • Mobile advertising
  • Programmatic advertising
  • Native advertising
  • Ad targeting & optimization
  • Ad tracking & analytics
  • Ad networks
  • Ad fraud prevention
  • Ad creative/design


Get Started

Email Marketing

Leverage email marketing to nurture leads, drive sales, and foster customer loyalty.


Our platform gives you robust email marketing tools to optimize your efforts.  Track performance, segment your audience and create personalized email campaigns.


Targeted Email:

  • 850k investor and contact list
  • Hubspot performance analytics after each outreach


Remarketing/Retargeting:

  • Reach people who previously visited your website or engaged with your brand
  • Personalized ads to increase conversion chances


Reach Out Now

Meet Your New Audience.

Start with us today, and learn why companies are raving about their relationship with Benzinga Partner Content.

Kristie Harkins, CEO OTC Markets

“Our collaboration with Benzinga has enhanced our ability to develop and distribute relevant content across the financial markets eco-system." 

David Fajardo, SVP Marketing & Chief Content Officer, Direxion

"Our partnership with Benzinga has been consistently fruitful. Their content, both on Benzinga.com and our own properties, has helped broaden the awareness, and understanding of our products to an audience of sophisticated traders and investors."

 Abe Kashiwagi, VP Marketing, iFlip Invest

“The marketing video Benzinga did for me was above and beyond what I thought it would be...They were flexible to our needs as a script and collaborated along the way so we got what we wanted. I’m impressed!”

FAQ

  • What is your paid media suite?

    Benzinga's Paid Media suite delivers all the services of a leading advertising agency. Get premium sponsored content, join our affiliate marketing, leverage our display advertising tools, and create personalized campaigns with our email marketing

  • Do you help with advertising strategy?

    Yes! We know our audience, and our team stays on top of trends and changes in the market. You can trust us to work with you to deliver the best possible branded content for your company.

  • What are your core values?

    We pride ourselves on our core values here at Benzinga.  These values inspire us every day to provide our clients with the best service.

    • We Create Raving Fans
    • Urgency is the Ante to Play
    • It’s the What not the Who
    • We Do What We Say
    • We Find A Better Way
  • Why should I join Benzinga Partner Content?

    Because in an age of distraction, we can help you stand out from the crowd. We have spent years becoming a leader in the retail investor space, and now we can give you the audience your company deserves.

Find Your Advertising Strategy

Read from Benzinga's Ultimate Guide series to learn about the power of advertising...

25 Mar, 2023
Paid media is a crucial component of a comprehensive marketing strategy for public companies. It enables them to reach a wider audience, increase brand visibility, and drive targeted traffic to their websites. In this comprehensive guide, we'll explore the world of paid media for public companies, including its benefits, best practices, and how to optimize campaigns for maximum success. What is Paid Media for Public Companies? Paid media refers to online advertising campaigns that are paid for by public companies to promote their brand, products, or services. This includes various digital advertising channels such as search engine advertising (SEM), display advertising, social media advertising, sponsored content, and more. Paid media allows public companies to target specific audiences, generate leads, and enhance their online presence. Benefits of Paid Media for Public Companies Increased Visibility: Paid media helps public companies increase their visibility in search engine results, social media feeds, and other online platforms. By leveraging paid advertising, companies can ensure that their brand and offerings are seen by a larger audience, including potential investors, stakeholders, and customers. Precise Targeting: Paid media platforms provide advanced targeting options, allowing public companies to reach specific demographics, locations, interests, or even individuals who have shown an interest in financial or industry-related topics. This precision targeting helps optimize ad spend and ensures relevant audiences are exposed to the company's message. Lead Generation: Paid media campaigns can be optimized to generate leads for public companies. By directing traffic to dedicated landing pages or lead capture forms, companies can collect contact information and nurture potential investors or customers through targeted follow-up campaigns. Brand Awareness and Reputation Management: Paid media campaigns are effective in building brand awareness and managing the online reputation of public companies. By strategically promoting positive news, thought leadership content, and company updates, public companies can shape the narrative surrounding their brand and influence public perception. Data and Analytics: Paid media platforms offer robust analytics tools to track and measure the performance of campaigns. Public companies can gain valuable insights into audience engagement, conversion rates, cost per acquisition, and other key metrics. This data-driven approach enables companies to refine their strategies, optimize their ad spend, and drive better results. Paid Media Best Practices for Public Companies Define Clear Objectives: Set specific and measurable goals for your paid media campaigns. Whether it's driving website traffic, generating leads, increasing brand visibility, or promoting specific announcements, clearly define your objectives to align your strategy and measure success. Audience Research and Segmentation: Conduct thorough audience research to understand the demographics, interests, and behaviors of your target audience. Segment your audience based on investor profiles, industry professionals, or potential customers to deliver tailored messages that resonate with each segment. Keyword Research and Optimization : For search engine advertising, conduct keyword research to identify relevant keywords that are commonly used in the finance or industry-specific context. Optimize your ad copy and landing pages with these keywords to improve visibility and relevance. Compelling Ad Copy and Creative : Craft compelling and concise ad copy that highlights key value propositions, differentiators, and relevant call-to-actions (CTAs). Use attention-grabbing headlines, persuasive messaging, and engaging visuals to capture the audience's attention and drive clicks. Landing Page Optimization : Ensure that your landing pages are optimized for conversion. Provide clear and relevant information, a strong CTA, and an intuitive user experience. Continuously test and optimize landing page elements to improve conversion rates and overall campaign performance. Continuous Monitoring and Optimization : Regularly monitor the performance of your paid media campaigns. Analyze key metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS). Identify underperforming ads or targeting strategies and make data-driven optimizations to improve campaign effectiveness and efficiency. Remarketing and Retargeting : Implement remarketing and retargeting campaigns to re-engage users who have previously visited your website or interacted with your ads. This allows you to stay top-of-mind and encourage them to take the desired action, such as investing in your company's stock or exploring your products or services further. Utilize Social Media Advertising : Leverage social media platforms such as LinkedIn, Twitter, or Facebook to reach specific professional or investor audiences. Take advantage of the targeting options provided by these platforms to ensure your ads are seen by the right people at the right time. Adhere to Regulatory Complianc e: Public companies operating in the finance industry must comply with regulations and guidelines set by relevant authorities such as the Securities and Exchange Commission (SEC) or Financial Conduct Authority (FCA). Ensure your paid media campaigns adhere to these regulations to avoid any legal complications. Monitor Competitors : Keep an eye on your competitors' paid media activities. Analyze their strategies, ad messaging, and creative approaches to gain insights and identify areas where you can differentiate yourself. Stay ahead of the competition by continuously refining and optimizing your campaigns. Budget Management : Allocate your paid media budget strategically across different channels and campaigns. Regularly review the performance of each campaign and adjust your budget allocation based on their effectiveness and ROI. Consider experimenting with different channels and tactics to find the optimal mix for your objectives. Stay Updated with Industry Trends : The digital advertising landscape is ever-evolving. Stay updated with the latest trends, emerging advertising platforms, and industry best practices. Join industry forums, attend conferences, and follow authoritative blogs or publications to stay ahead of the curve and maximize the impact of your paid media campaigns. Conclusion Paid media plays a vital role in the marketing strategy of public companies, enabling them to reach a wider audience, drive targeted traffic, and enhance brand visibility. By following the best practices outlined in this guide, public companies can optimize their paid media campaigns for success. Define clear objectives, conduct audience research, and optimize your ad copy and creative to deliver relevant messages to your target audience. Continuously monitor and optimize your campaigns based on data and analytics to improve performance and ROI. Stay compliant with regulations, stay updated with industry trends, and keep a close eye on your competitors to stay ahead of the curve. Remember, paid media is an ongoing process that requires testing, refinement, and adaptation. By leveraging the power of paid media effectively, public companies can achieve their marketing and business goals while building a strong brand presence in the online landscape. Photo by Firmbee.com on Unsplash
01 Jan, 2023
Affiliate marketing is a performance-based marketing strategy that allows individuals or businesses to earn commissions by promoting other people's products or services. In this comprehensive guide, we'll delve into the world of affiliate marketing, explore its benefits, best practices, and how to optimize your affiliate marketing efforts for maximum success. What is Affiliate Marketing? Affiliate marketing is a partnership between an affiliate (promoter) and a merchant (product or service provider). Affiliates promote the merchant's offerings through various marketing channels, such as websites, blogs, social media, or email marketing. When a referred customer makes a purchase or completes a desired action, the affiliate earns a commission. Benefits of Affiliate Marketing Passive Income: Affiliate marketing allows you to earn passive income by promoting products or services that align with your niche or target audience. Once you set up your affiliate links and drive traffic, you can earn commissions without actively providing customer support or handling product fulfillment. Low Startup Costs: Starting an affiliate marketing business typically requires minimal upfront investment. You can join affiliate programs for free and use existing platforms like websites or social media to promote products, reducing the need for substantial financial resources. Diverse Product Selection: With affiliate marketing, you have access to a wide range of products and services to promote. Choose offerings that resonate with your audience and align with your brand, giving you the flexibility to diversify your revenue streams. Performance-Based Rewards: Unlike traditional advertising, affiliate marketing is performance-based. You earn commissions only when your referrals convert into customers or complete specific actions, ensuring that your efforts directly contribute to your income. Scalability: Affiliate marketing allows you to scale your efforts by reaching a broader audience and promoting multiple products or services simultaneously. As you build your online presence and expand your reach, you can increase your earning potential. Affiliate Marketing Best Practices Choose the Right Affiliate Programs: Select reputable affiliate programs that offer quality products, fair commission rates, and reliable tracking and reporting systems. Research the merchant's reputation, product/service quality, and affiliate support before joining. Know Your Audience: Understand your target audience's needs, interests, and pain points. Tailor your content and product recommendations to provide valuable solutions and build trust with your audience. Promote Relevant Products: Focus on promoting products or services that are relevant to your niche or target audience. Align the offerings with your content and ensure they provide genuine value to your audience. Irrelevant promotions can erode trust and credibility. Create High-Quality Content: Produce valuable, informative, and engaging content that attracts and retains your audience's attention. Use a mix of written content, visuals, and multimedia to enhance the user experience and promote the affiliate products effectively. Disclose Affiliate Relationships: Comply with disclosure guidelines and disclose your affiliate relationships transparently. Inform your audience that you may earn a commission for product recommendations or affiliate links. Honesty and transparency foster trust with your audience. Optimize for SEO: Implement SEO best practices to drive organic traffic to your affiliate content. Conduct keyword research, optimize your content for relevant keywords, and build quality backlinks to increase your visibility in search engine results. Track and Analyze Performance: Regularly monitor the performance of your affiliate marketing efforts. Track key metrics such as clicks, conversions, conversion rates, and earnings. Analyze the data to identify high-performing products, optimize your marketing strategies, and maximize your revenue. Build Relationships: Establish strong relationships with your audience, fellow affiliates, and merchants. Engage with your audience through social media, email marketing, and blog comments. Network with other affiliates and share insights, collaborate on promotions, and learn from each other's experiences. Cultivating relationships with merchants can also lead to exclusive offers or higher commission rates. Stay Updated and Educated: Affiliate marketing is a dynamic field, so it's crucial to stay updated with industry trends, changes in affiliate programs, and emerging marketing strategies. Attend conferences, join forums or communities, and invest in continuous learning to stay ahead of the curve. Test and Optimize: Experiment with different strategies, promotional methods, and product offerings. Conduct A/B tests to compare different approaches and track the results. Continuously optimize your content, calls-to-action, and affiliate placements based on performance data. Provide Value beyond Affiliate Marketing: While promoting affiliate products is the primary focus, provide additional value to your audience through educational content, tutorials, reviews, or expert insights. Establish yourself as a trusted resource in your niche, enhancing your credibility and attracting a loyal audience. Stay Compliant: Adhere to legal regulations, such as disclosing affiliate relationships and complying with FTC guidelines. Familiarize yourself with relevant laws and regulations in your jurisdiction to ensure ethical and legal affiliate marketing practices. Conclusion Affiliate marketing offers a lucrative opportunity to generate passive income, diversify revenue streams, and build relationships with merchants and your audience. By following the best practices outlined in this guide, you can create a successful affiliate marketing business that delivers value to your audience and generates sustainable income. Choose reputable affiliate programs, understand your audience, and create high-quality content that aligns with their needs. Optimize for SEO, track and analyze performance metrics, and continually test and refine your strategies. Remember, affiliate marketing is a long-term endeavor that requires patience, dedication, and continuous learning. By providing value, building trust, and staying informed, you can unlock the full potential of affiliate marketing and achieve financial success. Good luck on your affiliate marketing journey! Photo by Carlos Muza on Unsplash
12 Dec, 2022
Display advertising is a powerful digital marketing strategy that allows businesses to promote their products or services through visually appealing ads across various websites and platforms. In this comprehensive guide, we'll delve into the world of display advertising, explore its benefits, best practices, and how to optimize your campaigns for optimal results. What is Display Advertising? Display advertising involves the placement of visual ads, such as banners, images, or interactive media, on third-party websites, apps, or social media platforms. These ads aim to capture the attention of the target audience and drive them to take a specific action, such as visiting a website, making a purchase, or subscribing to a newsletter. Benefits of Display Advertising Brand Visibility: Display advertising allows you to increase your brand's visibility by reaching a wide audience across various websites and platforms. Your ads can be displayed to users who may not have been aware of your brand, generating awareness and recognition. Audience Targeting: Display advertising offers advanced targeting options, enabling you to reach specific segments of your target audience. You can target based on demographics, interests, browsing behavior, and more, ensuring your ads are shown to the right people at the right time. Visual Appeal: Display ads utilize visual elements to grab attention and convey your brand's message effectively. You can leverage creative designs, compelling images, and engaging animations to make your ads visually appealing and memorable. Remarketing Opportunities: Display advertising provides an excellent opportunity for remarketing. You can retarget users who have previously interacted with your website or shown interest in your products/services, increasing the chances of conversions and sales. Measurable Results: Display advertising platforms offer robust analytics and reporting tools. You can track impressions, clicks, conversions, and other key metrics to evaluate the performance of your campaigns accurately. This data enables you to optimize your ads and maximize your return on investment (ROI). Display Advertising Best Practices Define Your Goals: Clearly define your advertising goals before starting your display campaigns. Are you aiming to generate brand awareness, drive website traffic, or increase conversions? Establishing clear objectives will help shape your overall strategy and campaign structure. Audience Research: Conduct thorough audience research to understand your target market. Identify their demographics, interests, online behavior, and the websites they frequent. This information will inform your targeting options and ad placements. Compelling Ad Design: Create visually appealing and attention-grabbing ad designs. Use high-quality images, compelling headlines, and concise copy to convey your message effectively. Ensure that your branding elements are prominently displayed to increase brand recognition. Ad Placement Strategy: Carefully select the websites, apps, or platforms where you want your ads to appear. Consider platforms that align with your target audience and offer relevant content. Utilize contextual targeting or placement targeting options to ensure your ads are displayed in relevant contexts. Ad Testing and Optimization: Continuously test and optimize your ads for better performance. Test different ad variations, including designs, calls-to-action, and messaging. Monitor key metrics such as click-through rates (CTRs), conversion rates, and engagement to identify top-performing ads and optimize accordingly. Landing Page Optimization: Ensure that the landing pages you direct users to are relevant and optimized for conversions. Align the messaging and design of your landing pages with your ads to provide a consistent user experience. Optimize page load times, use clear calls-to-action, and make it easy for users to take the desired action. Monitor and Refine: Regularly monitor the performance of your display campaigns. Analyze the data and make data-driven decisions to improve your campaigns. Monitor key metrics such as impressions, clicks, conversions, and cost per conversion to identify areas for improvement. Adjust your targeting, ad creatives, and placements based on the insights gathered from your analysis. Ad Blocking Considerations: Keep in mind that ad-blocking software is prevalent among internet users. While display advertising can still be effective, be aware of potential ad-blocking limitations and focus on delivering valuable and non-intrusive ads to enhance the user experience. Ad Compliance: Adhere to the guidelines and policies set by the advertising platforms and the websites where your ads are displayed. Ensure that your ad content, including images and text, complies with the rules to prevent your ads from being rejected or flagged. Continuous Learning and Adaptation: Display advertising is a dynamic field. Stay updated with industry trends, emerging technologies, and new advertising features. Continuously learn and adapt your strategies to take advantage of the latest advancements and stay ahead of the competition. Conclusion Display advertising presents an excellent opportunity to increase brand visibility, reach a wider audience, and drive desired actions. By following the best practices outlined in this guide, you can create effective display advertising campaigns that deliver measurable results. Define your goals, conduct audience research, create visually compelling ads, and optimize your targeting and placements. Test, analyze, and refine your campaigns to improve performance and maximize your ROI. Remember to stay informed about industry trends and platform updates, and be prepared to adapt your strategies accordingly. With the right approach and continuous optimization, display advertising can be a valuable component of your digital marketing strategy. Get started with display advertising today, and watch as your brand gains visibility, engages with the right audience, and achieves your marketing objectives. Photo by Headway on Unsplash
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