comScore Inc a Delaware corporation incorporated in August 1999. It is a cross-platform measurement company. Its data footprint combines proprietary digital, TV and movie intelligence to quantify consumers' multiscreen behavior. In January 2016, the Company completed its merger with Rentrack Corporation to create the new model for a dynamic, cross-platform world. The Company provides digital media analytics that enable its customers to make well-informed, data-driven decisions to effectively manage their business, build successful digital strategies and tactics, and optimize their marketing and advertising investments. The Company is a technology-driven company that measures what people do as they navigate the digital world across multiple technology platforms, including personal computers, Smartphones, tablets, televisions and interact with digital media, including Web sites, apps, video programming and advertising. The Company's products and services provide its customers with deep and actionable insight into consumer behavior including objective, detailed information about consumer usage of digital content and advertising coupled with information on consumer demographic characteristics, attitudes, lifestyles and offline behavior. The Company is skilled in combining proprietary Company data with its clients' own data, as well as data from partners, to provide uniquely valuable digital media analytics. It delivers on-demand and real-time products and services through a scalable Software-as-Service delivery model which supports both Company branded products and also partner products integrating the Company's data and services. The Company's products and solutions offer customers insights into consumer behavior, including objective, detailed information regarding usage of their online properties and those of their competitors, coupled with information on consumer demographic characteristics, attitudes, lifestyles and offline behavior. The Company's digital marketing intelligence platform is comprised of proprietary databases and a computational infrastructure that measures, analyzes and reports on digital activity. In addition, the company provides high-level data intelligence on search market share, Web site traffic, and estimates of consumer spending on online retail sites. As of December 31, 2013, it has approximately 2,400 customers, including approximately 90 Fortune 500 companies. Its customers include Internet-based companies such as Microsoft, AOL, Google and Yahoo!, as well as market leading companies in a variety of industries, including Internet service providers, investment banks, creative media agencies, consumer banks, wireless carriers, pharmaceutical manufacturers, credit card issuers and consumer packaged goods companies. The Company sells the majority of its products through a direct sales force organized in teams focused on (1) new business development, (2) care, renewal, and new sales to existing clients, and (3) vertical specialists focused on selling into the consumer packaged goods, entertainment, financial services, media, pharmaceutical, retail, technology, telecommunications and travel industries. Its principal competitors include: Analytical services companies, Online advertising companies and Large and small companies. Its intellectual property portfolio currently includes approximately 32 U.S. patents and 29 international patents. Its core product offerings are built around its Media Metrix product, available in 44 markets globally. Its audience measurement products also include Video Metrix , Mobile Metrix , Plan Metrix and Ad Metrix . The Company is subject to different interpretations or applications of existing laws or regulations, future laws or regulations, or actions by domestic or foreign regulatory agencies.
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