Acxiom Corp was founded in 1969. The Company is an enterprise data, analytics and software-as-a-service company. It serves clients from locations in the United States, Europe, South America and the Asia-Pacific region. Its segments consists of Marketing and Data Services and IT Infrastructure Management. The Marketing and data services business helps clients connect and analyze online, offline, customer and partner data to help organizations know their customers; connect and personalize customer experiences - across channels and partners, and over time - to help organizations engage with the customers; and connect partners via a 'safe haven' (a privacy-compliant environment that allows advertisers and partners to responsibly shield sensitive information across multiple media channels) and create software to help organizations optimize customer value. The capabilities it provides includes: data sourcing; data activation via analytics, integration and enhancement; the building and managing of customer marketing databases; partner integration; and the application of insights to the range of business applications that itsclients' value.Its offerings span technology, applications and tools, analytics and consulting. The IT Infrastructure management segment provides mainframe, server hosting and cloud computing services. It has experience hosting complex, processing-intensive database environments and maintaining a secure IT environment. Its competitors for Data and Marketing Services have been database marketing services providers. In the IT Infrastructure Management market, the Company competes with managed IT and full-service cloud providers.
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