J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (85% of revenue), but also in U.S. food service (7%), Canada (6%), and exports (2%). Its largest category is pet food and treats (38% of 2019 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles 'n Bits, Nature's Recipe, Natural Balance, and Rachael Ray Nutrish. Its second-largest category is coffee (32%) with the number-two brand Folgers and number-six Dunkin' Donuts. Other large categories are peanut butter (10%), with number-one Jif and number-three Smucker's, fruit spreads (4%) with number-one Smucker's, and oils (3%) with number-two Crisco.
