Chico's is an apparel retailer with a portfolio of private-label brands that sell women's clothing and accessories. Brands include Chico's, White House/Black Market, Soma Intimates, and Boston Proper. The brands generally target women over 35 years old with moderate to high income levels. The company sells direct to consumer through its retail stores, websites, and telephone call centers. All stores are leased and in North America. The company sources most of its product from foreign manufacturers and distributes all products from its distribution center in Georgia.