The online gaming company is looking to open up more opportunities for creators, including a project that will power generative AI creation on the platform. TechCrunch reports that Roblox proposed a "Price Optimization" tool to help developers identify the best price for in-experience purchases.
Creators will now receive 50% of the revenue for paid experiences worth $9.99, 60% for experiences worth $29.99, and 70% for experiences worth $49.99, TechCrunch cites from the annual Roblox Developers Conference Friday. The creators earn about 25% of the revenue for their paid experiences.
Bloomberg cites from the conference.
Baszucki told Bloomberg that the gaming market accounts for $180 billion in content revenue annually.
Roblox also tapped Shopify Inc (NYSE:SHOP) to help users sell physical products through digital Roblox experiences.
The gaming company also revealed plans for a new program to price paid-access experiences on desktop versions in real currency.
Baszucki told Bloomberg that in 2023, Roblox paid over $800 million to its community of game developers.
Roblox stock gained 53% in the last 12 months. Investors can gain exposure to the stock through Vanguard Mid-Cap ETF (NYSE:VO) and Vanguard Total Stock Market ETF (NYSE:VTI).
Price Action: RBLX stock is up 1.79% at $44.42 premarket at the last check Monday.
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