Volkswagen’s Q1 figures
Deliveries
Volkswagen delivered 141,000 electric vehicles which translates to a 42% increase from 2022’s comparable quarter and accounts for 7% of total deliveries. Sales of plug-in hybrid vehicles increased 9% to 55,756 units with overall deliveries rising 7.5% to more than 2 million units.
China Delivery Slump Due To Lagging Local Competitors
Inflicted Damage From Tesla’s Price War
Volkswagen delivered about 25% fewer EVs compared to 2022’s comparable quarter in China, where its business has suffered from a price war initiated by Tesla Inc (NASDAQ:TSLA).
Tesla Hikes Prices On Friday
Today, Tesla’s website showed that prices of its more expensive Model S and Model X cars in China were raised.However, this move does not violate Tesla’s price discounting strategy as in China, there are not major competitors to Model S and Model X in the premium price category these two models are in. Despite intensified competition, Volkswagen stated it does not intend to discount prices in an effort to gain market share in China.
Reaffirmed Full Year Guidance
Based on that very solid first quarter and based on an order backlog of 1.8 million cars in Western Europe, including 260,000 EVs, Volkswagen management is confident of the company achieving its financial targets for 2023.
Speeding Up The EV Transition
Despite an encouraging start of 2023 as both revenues and underlying operating profit significantly improved, CFO Arno Antlitz admitted that Volkswagen needs to speed up its efforts, especially on the BEV front. Volkswagen has begun working on two major European battery factories that are located in Germany and Spain, along with the third facility in Canada.
The Auto Parts Industry Is Also On The Fast Route To Electrification
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