Tesla is a vertically integrated battery electric vehicle automaker and developer of real-world artificial intelligence software, which includes autonomous driving and humanoid robots. The company has multiple vehicles in its fleet, which include a...
The Tesla Roadster flip was the kind of stunt that stops a scroll, but it could not stop Tesla stock from sliding. At an Oct. 15 event at SpaceX's test site in McGregor, Texas, the redesigned Roadster drove up a towering curved ramp until it hung nearly upside down, then dropped off and used compressed-air thrusters to roll upright and land on its wheels. A second run sent it flipping over a row of Tesla vehicles that included a Cybertruck and a Semi.
Shares rose more than 4% in premarket trading on Oct. 16, then reversed and closed down 2.13% at $354.72, capping a losing week. The questions buyers care about most went largely unanswered. Elon Musk said production would begin in 2028, Tesla did not announce a price for any version, and the single-seat Rocket trim that handles the flying tricks is invite-only and not approved for public road use.
Tesla's reservation page asks for $50,000 to hold the road-ready Performance model and $250,000 for the Thrust version, which hit zero to 60 mph in 0.81 seconds on Tesla's own timer during the event. Musk has previously suggested the Roadster will not meaningfully move Tesla's financials, which helps explain why the excitement faded so quickly on Wall Street.
The stock has bounced since. Tesla gained 3.76% on Oct. 19 and closed at $373.71 on Oct. 20, then extended gains after hours as Musk said on SpaceX's earnings call that both companies have formed independent special committees to evaluate a possible merger. The thruster-equipped Roadster is about as visible a sign of that partnership as it gets.
The real test arrives after the bell on Oct. 21, when Tesla reports third-quarter results and holds its webcast at 5:30 p.m. ET. Tesla already said it delivered 486,532 vehicles and deployed 13.7 GWh of energy storage in the quarter, so investors are likely to focus on margins, cash flow and spending on autonomy and robotics to see whether the business behind the stunts is actually making money.
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