Tencent Holdings Ltd (OTC:TCEHY) partner Krafton Inc of PUBG: Battlegrounds allocated over 200 billion won ($136 million) to over twelve game studios.

The South Korean gaming company is expanding its portfolio of original content in sync with its artificial intelligence investment, Bloomberg cites CEO Kim Changhan.

Changhan told Bloomberg that Krafton dedicated 80 engineers to deep learning and AI and plans to add 35 in 2025.

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Changhan told Bloomberg that Krafton had doled $680 million in building stakes in game studios over the past two years, including Madrid-based EF Games and Japan’s Tango Gameworks.

Krafton also targets similar AI features on the device where players play PUBG.

Since assuming the CEO role in 2020, Changhan has boosted investments in India. The company has over 100 employees working in India, Kim told Bloomberg.

JPMorgan also highlighted Applovin Corp (NASDAQ:APP) as the leading in-app monetization platform for mobile gaming companies. They pointed to Electronic Arts Inc.’s (NASDAQ:EA) position as the pure-play game publisher in the industry. 

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