Weibo Corp was incorporated in the Cayman Islands in August 2009. It is a social media platform for people to create, distribute and discover Chinese-language content. It provides an unprecedented and simple way for people and organizations to publicly express themselves in real time, interact with others on a massive global platform and stay connected with the world. It combines the means of public self-expression in real time with a platform for social interaction, as well as content aggregation and distribution. Any user can create and post a feed of up to 140 Chinese characters and attach multimedia or long-form content. User relationships on Weibo may be asymmetric; any user can follow any other user and add comments to a feed while reposting. The simple, asymmetric and distributed nature of Weibo allows an original feed to become a live viral conversation stream. Its product categories include those for users, advertising and marketing customers and platform partners. Its competitors include Sohu and Tencent as well as other microblogging services and new players in China who offer online media, including content aggregation and distribution services. The Company transacts business with key account customers through third-party advertising agencies and with SMEs through its distribution network. The Company relies on a combination of patent, copyright, trademark and trade secret laws and restrictions on disclosure to protect its intellectual property rights.
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