Tilly's Inc, a Delaware corporation was formed in May 4, 2011. On May 3, 2012, it completed its initial public offering. The Company operates a chain of specialty retail stores featuring casual clothing, footwear and accessories for teens and young adults. The Company operates a total of 212 stores. The stores are located in malls, lifestyle centers, 'power' centers, community centers, outlet centers and street-front locations. Customers may also shop online, where it features a similar assortment of product as is carried in its brick-and-mortar stores. It views its catalogas a sales and marketing tool to drive online and store traffic from both existing and new customers. It distributes all of its store merchandise through a 126,000 square foot distribution facility co-located with its headquarters in Irvine, California. The Company competes with other retailers for customers, store locations, store associates and management personnel. It currently competes with other teenage-focused retailers such as, but not limited to, Abercrombie & Fitch Co., Aeropostale, Inc., American Eagle Outfitters, Inc., The Buckle, Inc., Forever 21, Inc., Hot Topic, Inc., Pacific Sunwear of California, Inc., Urban Outfitters, Inc., and Zumiez, Inc. In addition, it competes with independent specialty shops, department stores and direct marketers that sell similar lines of merchandise and target customers through catalogs and e-commerce. Ambitious, Blue Crown, Division 7, Eldon, Full Tilt, Full Tilt Sport, If it's not here it's not happening, Infamous, RSQ, Tilly's, Vindicated, and logos related to some of these names, are among its trademarks registered with the United States Patent and Trademark Office. The Company is subject to labor and employment laws, laws governing advertising and promotions, privacy laws, safety regulations, consumer protection regulations and other laws that regulate retailers and govern the promotion and sale of merchandise and the operation of stores and warehouse facilities.
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