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Wall Street Knows What Teens Like

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Wall Street Knows What Teens Like

If you’ve recently found yourself frustrated by trying to decipher the mind of an American teenager, Piper Jaffray has some good news. A recent survey of 5,500 teens revealed exactly what teens like, and the answer is simple: Chick-fil-A, Nike Inc (NYSE: NKE) and Amazon.com, Inc. (NASDAQ: AMZN).

While marketers scramble to appeal to the maturing Millennial generation, the younger Generation Z represents the future American consumer. Generation Z is comprised of Americans born since the mid-1990s, and several companies have already earned its loyalty.

Fave Eats

According to Piper Jaffray, Chick-fil-A topped the list of teens’ favorite restaurants, followed by Starbucks Corporation (NASDAQ: SBUX) and Chipotle Mexican Grill, Inc. (NYSE: CMG). In addition, the firm noted that McDonald’s Corporation (NYSE: MCD) scored relatively well but “remains below peak levels seen in prior survey periods.”

The firm also reported strong performances from Five Guys and Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB).

Retail Preferences

In the retail space, Nike scored the highest ratings among teens in the hotly-contested athletic wear space. Piper Jaffray noted the popularity of adidas AG (ADR) (OTC: ADDYY) and Lululemon Athletica inc. (NASDAQ: LULU) has been on the rise among teens, while male teens named Under Armour Inc (NYSE: UAA) the top athletic brand they no longer wear.

Michael Kors Holdings Ltd (NYSE: KORS), Coach Inc (NYSE: COH) and Kate Spade & Co (NYSE: KATE) were the top three preferred handbag brands among teen respondents.

E-Commerce And Social Media

Teens name Amazon as their most preferred online shopping website. Nike came in a distant second place.

Finally, when it comes to social media, Snap Inc (NYSE: SNAP)’s Snapchat reigns supreme among teen users. Facebook Inc (NASDAQ: FB)’s Instagram came in a close second.

Related Links:

Teens Find 100-Year-Old Converse To Be Cooler Than Under Armour

Snap's Millennial Audience, Ad Potential Drive This Bullish Outlook

Latest Ratings for NKE

DateFirmActionFromTo
Dec 2020Raymond JamesMaintainsOutperform
Dec 2020NeedhamMaintainsBuy
Dec 2020Credit SuisseMaintainsOutperform

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