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Wall Street Knows What Teens Like

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Wall Street Knows What Teens Like

If you’ve recently found yourself frustrated by trying to decipher the mind of an American teenager, Piper Jaffray has some good news. A recent survey of 5,500 teens revealed exactly what teens like, and the answer is simple: Chick-fil-A, Nike Inc (NYSE: NKE) and Amazon.com, Inc. (NASDAQ: AMZN).

While marketers scramble to appeal to the maturing Millennial generation, the younger Generation Z represents the future American consumer. Generation Z is comprised of Americans born since the mid-1990s, and several companies have already earned its loyalty.

Fave Eats

According to Piper Jaffray, Chick-fil-A topped the list of teens’ favorite restaurants, followed by Starbucks Corporation (NASDAQ: SBUX) and Chipotle Mexican Grill, Inc. (NYSE: CMG). In addition, the firm noted that McDonald’s Corporation (NYSE: MCD) scored relatively well but “remains below peak levels seen in prior survey periods.”

The firm also reported strong performances from Five Guys and Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB).

Retail Preferences

In the retail space, Nike scored the highest ratings among teens in the hotly-contested athletic wear space. Piper Jaffray noted the popularity of adidas AG (ADR) (OTC: ADDYY) and Lululemon Athletica inc. (NASDAQ: LULU) has been on the rise among teens, while male teens named Under Armour Inc (NYSE: UAA) the top athletic brand they no longer wear.

Michael Kors Holdings Ltd (NYSE: KORS), Coach Inc (NYSE: COH) and Kate Spade & Co (NYSE: KATE) were the top three preferred handbag brands among teen respondents.

E-Commerce And Social Media

Teens name Amazon as their most preferred online shopping website. Nike came in a distant second place.

Finally, when it comes to social media, Snap Inc (NYSE: SNAP)’s Snapchat reigns supreme among teen users. Facebook Inc (NASDAQ: FB)’s Instagram came in a close second.

Related Links:

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Snap's Millennial Audience, Ad Potential Drive This Bullish Outlook

Latest Ratings for NKE

DateFirmActionFromTo
Apr 2019ReinstatesBuy
Mar 2019MaintainsMarket PerformMarket Perform
Mar 2019MaintainsNeutralNeutral

View More Analyst Ratings for NKE
View the Latest Analyst Ratings

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