WebMD Health Corp provides healthcare information services to consumers, healthcare professionals, employers, and health plan providers through online portals, mobile platforms, and publications. Its public online portals include WebMD, targeted toward consumers, and Medscape, which is designed for physicians. The majority of the company's revenue comes from advertising and sponsorship revenue from these portals. The company's private portals, under the WebMD Health Services brand, help employers and health plans improve the health of their plan participant populations and include health coaching services. The company also sells information products and services using de-identified data purchased from third parties. The majority of WebMD's revenue is generated in the United States.
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