Bitauto Holdings Ltd is a limited liability company incorporated in the Cayman Islands. The Company through its subsidiary is engaged in the provision of Internet content and marketing services in the automobile industry, including advertising services, subscription services, listing services and one-stop digital marketing services in the PRC. The Company has three segments, namely, bitauto.com business, taoche.com business and digital marketing solutions business. It faces competition from the digital marketing business of well-established international advertising agencies such as Dentsu and WPP as well as local agencies that provides online marketing services, including AllYes Online Media, Hylink Advertising and Beijing Catch Stone Advertising.
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