Paramount Adds 9.9M Streaming Subscribers In Q4: How It Stacks Up To Netflix, Disney+ And Other Rivals

Zinger Key Points
  • Paramount reported subscriber growth for its streaming platforms in the fourth quarter.
  • The media company is following a trend of raising prices to keep up with costs in the competitive streaming market.

The streaming market continues to be ultra-competitive, with streaming pure-play companies, media giants and others launching and growing their own platforms. Companies are looking for an edge with the release or original shows and movies, live sports and other exclusives.

Here’s a look at the latest from Paramount Global PARA PARAA and how it stacks up to rivals.

What Happened: Paramount Global reported revenue of $8.13 billion in the fourth quarter, which was up 2% year-over-year. The company reported direct-to-consumer revenue of $1.4 billion, up 30% year-over-year.

In the fourth quarter, Paramount added 9.9 million subscribers for its Paramount+ streaming platform to hit a total of more than 56 million. The company added 10.8 million total global direct-to-consumer subscribers in the fourth quarter to bring the total to 77 million across several platforms.

“Paramount continues to demonstrate the success of its global multiplatform strategy, with popular content at its core. Nowhere was this more evident than in the growth of Paramount+, which added a record 9.9 million subscribers in the fourth quarter,” Paramount CEO Bob Bakish said.

Paramount also announced it will raise the prices of its streaming service as it rebrands to combine with Showtime in the third quarter of 2023. The new platform will be called Paramount+ with Showtime.

“We all know streaming represents incredible value for consumers and the Paramount Plus offering is far from the industry price leader. We are on the value end of the pricing spectrum,” Bakish said on the company’s earnings call.

The fourth quarter report came on the heels of a 13F filing showing that legendary investor Warren Buffett increased the position of Paramount in Berkshire Hathaway Inc BRKA BRKB. Buffett’s company added 2.4 million shares of Paramount in the fourth quarter. Berkshire Hathaway has been buying Paramount shares every quarter since 2022 and now owns around 15% of the company.

Related Link: Game Of Thrones Who? HBO And HBO Max Might Have Another Hit Franchise With 'The Last Of Us' 

How Subscribers Stack Up: Paramount ended the fourth quarter with 56 million subscribers for Paramount+. Here’s how that stacks up to rivals.

The Walt Disney Company DIS ended the first quarter with 161.8 million Disney+ subscribers, including 46.6 million domestic subscribers.

Disney’s totals were up on a year-over-year basis, but the company saw its first subscriber drop for Disney+ since the platform launched due to lower subscribers in Southeast Asia.

Disney also owns a majority stake in streaming platform Hulu, with Comcast Corporation CMCSA owning the remaining stake.

Hulu ended the fourth quarter with 48 million subscribers, up from 47.2 million in the fourth quarter.

Netflix Inc NFLX ended the fourth quarter with 230.75 million paid subscribers. The company added 7.7 million subscribers in the fourth quarter, beating company estimates of 4.5 million.

Peacock, a streaming platform from Comcast , ended the fourth quarter with around 20 million paid subscribers in the U.S., adding 5 million net new subscribers. The company posted its best quarterly results for Peacock since launching in 2020.

Warner Bros. Discovery WBD ended the most recent quarter with a combined 95 million subscribers for its HBO, HBO Max and Discovery+ platforms. The company will merge its HBO Max and Discovery+ streaming platforms in the spring of 2023. The company added 2.8 million global subscribers in the third quarter, including around 500,000 in the United States.

Streaming platforms from Apple Inc AAPL and Amazon.com Inc AMZN do not break out the number of subscribers. Both platforms have been competitive at adding more content like live sports to capture additional subscribers.

Related Link: Are All Streaming Services Losing Money? Netflix Seems To Think So

Price Comparisons: One of the key themes for streaming companies has been a focus on profitability as the platforms grow and reach significant numbers of subscribers. This has led to cost cuts on content and also price increases for customers.

Paramount said it will raise the cost of its streaming platform from $9.99 to $11.99 per month for the new Paramount+ with Showtime launch later this year. A plan with advertising will go up in price from $4.99 to $5.99 per month.

Disney+ with ads has a price point of $7.99 per month. The company’s Disney+ without ads plan costs $10.99 per month.

Hulu with ads is $7.99 per month. Hulu without ads is $10.99 per month.

Disney also offers combo plans of Disney+ and Hulu. The plan for both with ads is $9.99 per month and the plan for both without ads is $19.99 per month.

Netflix has price points of $6.99 for a plan with advertisements, $9.99 per month for its basic ad-free plan and $15.49 per month for its most popular Standard ad-free plan.

HBO Max with ads is $9.99 per month. HBO Max without ads is $15.99 per month. The company increase the monthly cost of the ad-free plan in January for the first time since the platform launched.

Peacock with ads is $4.99 per month. Peacock without ads is $9.99 per month.

AppleTV+ is $6.99 per month.

Amazon Prime Video is available to all Prime subscribers. Amazon Prime has a cost of $14.99 per month. A standalone Prime Video membership without the benefits of free shipping and other Amazon features is $8.99 per month.

Netflix and Disney both launched ad-supported plans in 2022 after previously only having premium subscriber models available without commercials.

Read Next: Disney Vs. Comcast: Is A Battle Brewing Over The Value And Who Should Own Hulu 

Image credits: freestocks on Pexels and Wikipedia.

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Posted In: EarningsEntertainmentNewsTop StoriesTrading IdeasGeneralAmazon PrimeAmazon Prime VideoAppleTV+Bob BakishDiscovery+Disney+HBOHBO MaxHuluParamount+Peacockstreaming platformsstreaming stocksWarren Buffett
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