That's precisely what Walmart (NYSE:WMT) is doing. The world's largest retailer announced Wednesday that it will now begin offering subscriptions to its proprietary e-commerce "technologies and capabilities" to small and midsized businesses, teaming with Adobe (NASDAQ:ADBE) to integrate its Marketplace, pickup technologies and online and in-store fulfillment into the software giant's Adobe Commerce platform.

Does this mean Walmart is a software giant now? Maybe not, but it joins Amazon (NASDAQ:AMZN) as one of the only major retailers to sell its e-commerce tech to other businesses. In 2006, Amazon Web Services began providing cloud computing services to other brands. Over the next 15 years, the company has developed a stranglehold on the cloud computing market, its 41% share more than doubling the nearest competitor, Microsoft (NASDAQ:MSFT), as of 2020. And there's no slowdown in sight – AWS did nearly $15 billion in sales in Q2 2021, up 37% from the same period last year.

But these days every company is a tech company, and Walmart is no exception as it enters the e-commerce space to try to get a piece of Amazon's pie. With the new partnership, businesses using Adobe Commerce will be able to list items through Walmart's Marketplace, leverage its two-day fulfillment network and access in-store software to help them manage inventory at their physical locations.

"The core mission of helping people save money and live better is at the heart of every idea, including Scan & Go and checkout technologies, AI-powered smart substitutions, and pickup and delivery," said Suresh Kumar, Walmart's chief technology officer and chief development officer. "Combining Adobe's strength in powering commerce experiences with our unmatched omni-customer expertise, we can accelerate other companies' digital transformations."

The move comes as Walmart continues a digital transformation of its own. Over the years, Walmart has unveiled, among other things, a cloud-powered checkout system, mobile check-in technology, app-based checkout, and an artificial intelligence-powered substitution tool that replaces sold-out products with comparable items.

Now, after dominating e-commerce sales, Walmart is on the precipice of another burgeoning market through sales of its e-commerce technology. Per a 2020 report, the global e-commerce technology market is projected to grow at a compound annual growth rate of 12% between 2020 and 2024, adding over $5 billion in value during that period.