Key Takeaways:
- Yum China repurchased 17.9 million of its shares this year through April 23, well ahead of the 12.4 million shares it bought back in all of 2023 and 10.6 million in 2022
- The company recently passed the 15,000-store milestone in China and launched a new standalone coffee chain attached to existing KFCs, with plans to ramp up the model
By Doug Young
In the race for China’s fast-food market, Yum China Holdings Inc. (NYSE:YUMC) is staying well ahead of the pack. The operator of KFC and Pizza Hut restaurants in China passed a major milestone in the first quarter with its 15,000th store opening, as it boosted its presence in the many smaller cities that are home to much of country’s population.
“We are expanding (our) addressable market through a multifaceted approach with flexible store formats, franchising and a range of exciting products across price points,” said Yum China CEO Joey Wat on the company’s first-quarter earnings call. “With these actions underway, we believe we are well-poised to sustain strong growth and create long-term value for our shareholders.”
Yum China said it purchased 16.6 million shares for $681 million in the first three months of the year. Its website showed it continued to aggressively buy the stock in April, with 17.9 million shares purchased this year as of April 23. To put that in perspective, the company repurchased 12.4 million shares during all of last year, and 10.6 million in 2022, the only two years when it bought more than 10 million shares during the year.
At the same time, the company also announced a quarterly dividend of $0.16 per share, up sharply from the $0.13 in each of last year’s four quarters and $0.12 per share each quarter in 2022 and 2021.
Drive To Smaller Cities
Next, we’ll look at some of the company’s latest initiatives, many aimed at tapping China’s smaller markets that will be critical to its goal of serving half of China’s population by 2026. The company said it opened 378 net new restaurants during the first quarter, bringing its total to 15,022. Of those new openings, about two-thirds used smaller formats that are typically better suited to tapping more price-sensitive lower-tier markets.
Yum China reiterated its previous target of opening 1,500 to 1,700 net new stores this year, on its way to a target of 20,000 total stores by the end of 2026.
Last year it set a goal of making 15% to 20% of its new store openings with franchising partners over the next three years. It was already in that range for KFC, and the overall proportion also reached 19% in its latest quarter.
Delivery is another area where the company is chasing expansion by recently teaming up with third-party takeaway services. Some of those partners have connected directly with the company’s ordering network, creating a more efficient system than Yum China’s previous practice of doing all deliveries with its own drivers. It said its delivery sales grew 12% in the first quarter to account for 38% of all orders for KFC and Pizza Hut combined.
This article is from an unpaid external contributor. It does not represent Benzinga's reporting and has not been edited for content or accuracy.
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