Red Lion Hotels Corp was incorporated in the state of Washington in April 1978, and operated hotels until 1999 under various brand names including Cavanaughs Hotels. The Company is engaged in the ownership, operation and franchising of hotels under its proprietary brands, including Hotel RL, Red Lion Hotels, GuestHouse and Settle Inn & Suites, Red Lion Inns & Suites and Leo Hotel Collection. The Red Lion brand is associated with midscale full and select service hotels. The Company operates in three reportable segments: The hotel segment comprises of guest room rentals and food and beverage operations at its owned and leased hotels. The franchise segment is engaged in licensing the Red Lion Brands to franchisees. These programs include its reservation system, guest loyalty program, national and regional sales, revenue management tools, quality inspections, advertising and brand standards. The entertainment segment comprises of promotion and presentation of entertainment productions under the trade name WestCoast Entertainment, and from ticketing services under the trade name TicketsWest. The ticketing service business offers ticketing inventory management systems, call center services, and outlet/electronic channel distribution for event locations. The Company creates individual micro-sites for each hotel in its network. Each of these interactive websites includes its uniquely focused identity with information tailored specifically to that property and market location. The Company competes against national limited and full-service hotel brands and companies, as well as various regional and local hotels in the midscale and upscale full-service hotel segments of the industry. Its competitors include management companies as well as large hotel chains that own and operate their hotels and franchise their brands. The Company is subject to environmental regulations under federal, state and local environmental laws.
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