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Hasbro Inc has a consensus price target of $97.44 based on the ratings of 16 analysts. The high is $118 issued by Citigroup on February 12, 2026. The low is $54 issued by JP Morgan on February 14, 2024. The 3 most-recent analyst ratings were released by BNP Paribas, Wells Fargo, and UBS on April 1, 2026, March 11, 2026, and March 5, 2026, respectively. With an average price target of $107.67 between BNP Paribas, Wells Fargo, and UBS, there's an implied 12.88% upside for Hasbro Inc from these most-recent analyst ratings.
1calculated from analyst ratings
The latest price target for Hasbro (NASDAQ:HAS) was reported by BNP Paribas on April 1, 2026. The analyst firm set a price target for $115.00 expecting HAS to rise to within 12 months (a possible 20.57% upside). 28 analyst firms have reported ratings in the last year.
The latest analyst rating for Hasbro (NASDAQ:HAS) was provided by BNP Paribas, and Hasbro maintained their outperform rating.
The last upgrade for Hasbro Inc happened on July 1, 2025 when Goldman Sachs raised their price target to $85. Goldman Sachs previously had a neutral for Hasbro Inc.
The last downgrade for Hasbro Inc happened on January 2, 2024 when DA Davidson changed their price target from N/A to N/A for Hasbro Inc.
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Hasbro, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Hasbro was filed on April 1, 2026 so you should expect the next rating to be made available sometime around April 1, 2027.
While ratings are subjective and will change, the latest Hasbro (HAS) rating was a maintained with a price target of $118.00 to $115.00. The current price Hasbro (HAS) is trading at is $95.38, which is out of the analyst’s predicted range.
Browse analyst ratings and price targets on all stocks.
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| Buy Now | Get Alert | ||||||
|---|---|---|---|---|---|---|---|
| 04/01/2026 | Buy Now | 20.57% | BNP Paribas | $118 → $115 | Maintains | Outperform | Get Alert |
| 03/11/2026 | Buy Now | 2.75% | Wells Fargo | → $98 | Initiates | → Equal-Weight | Get Alert |
| 03/05/2026 | Buy Now | 15.33% | UBS | $99 → $110 | Maintains | Buy | Get Alert |
| 02/12/2026 | Buy Now | 23.72% | Citigroup | $97 → $118 | Maintains | Buy | Get Alert |
| 02/11/2026 | Buy Now | 20.57% | JP Morgan | $94 → $115 | Maintains | Overweight | Get Alert |
| 02/11/2026 | Buy Now | 15.33% | DA Davidson | $80 → $110 | Maintains | Neutral | Get Alert |
| 02/11/2026 | Buy Now | 19.52% | Goldman Sachs | $88 → $114 | Maintains | Buy | Get Alert |
| 02/04/2026 | Buy Now | 10.09% | Roth Capital | $96 → $105 | Maintains | Buy | Get Alert |
| 02/02/2026 | Buy Now | 7.99% | Morgan Stanley | $94 → $103 | Maintains | Overweight | Get Alert |
| 01/07/2026 | Buy Now | 3.8% | UBS | $89 → $99 | Maintains | Buy | Get Alert |
| 11/14/2025 | Buy Now | -6.69% | UBS | $88 → $89 | Maintains | Buy | Get Alert |
| 11/10/2025 | Buy Now | 4.84% | Seaport Global | → $100 | Initiates | → Buy | Get Alert |
| 10/24/2025 | Buy Now | 1.7% | Citigroup | $91 → $97 | Maintains | Buy | Get Alert |
| 09/29/2025 | Buy Now | 4.84% | B of A Securities | $95 → $100 | Maintains | Buy | Get Alert |
| 08/13/2025 | Buy Now | -7.74% | UBS | $82 → $88 | Maintains | Buy | Get Alert |
| 07/24/2025 | Buy Now | -4.59% | Citigroup | $79 → $91 | Maintains | Buy | Get Alert |
| 07/24/2025 | Buy Now | -16.12% | DA Davidson | $75 → $80 | Maintains | Neutral | Get Alert |
| 07/24/2025 | Buy Now | -1.45% | JP Morgan | $75 → $94 | Maintains | Overweight | Get Alert |
| 07/24/2025 | Buy Now | -3.54% | Roth Capital | $86 → $92 | Maintains | Buy | Get Alert |
| 07/24/2025 | Buy Now | -10.88% | Morgan Stanley | $83 → $85 | Maintains | Overweight | Get Alert |
| 07/17/2025 | Buy Now | -5.64% | B of A Securities | $85 → $90 | Maintains | Buy | Get Alert |
| 07/01/2025 | Buy Now | -10.88% | Goldman Sachs | $66 → $85 | Upgrade | Neutral → Buy | Get Alert |
| 06/16/2025 | Buy Now | -17.17% | Citigroup | $72 → $79 | Maintains | Buy | Get Alert |
| 05/29/2025 | Buy Now | -19.27% | Morgan Stanley | $71 → $77 | Maintains | Overweight | Get Alert |
| 05/15/2025 | Buy Now | -21.37% | DA Davidson | $75 → $75 | Assumes | Neutral → Neutral | Get Alert |
| 04/25/2025 | Buy Now | -25.56% | Morgan Stanley | $65 → $71 | Maintains | Overweight | Get Alert |
| 04/25/2025 | Buy Now | -24.51% | Citigroup | → $72 | Upgrade | Neutral → Buy | Get Alert |
| 04/23/2025 | Buy Now | -31.85% | Morgan Stanley | $84 → $65 | Maintains | Overweight | Get Alert |
| 02/24/2025 | Buy Now | -21.37% | DA Davidson | $73 → $75 | Maintains | Neutral | Get Alert |
| 02/21/2025 | Buy Now | -11.93% | Morgan Stanley | $88 → $84 | Reiterates | Overweight → Overweight | Get Alert |
| 02/21/2025 | Buy Now | -14.03% | Roth MKM | $68 → $82 | Maintains | Buy | Get Alert |
| 01/15/2025 | Buy Now | -28.71% | Roth MKM | $82 → $68 | Maintains | Buy | Get Alert |
| 01/03/2025 | Buy Now | -19.27% | Stifel | $82 → $77 | Maintains | Buy | Get Alert |
| 10/25/2024 | Buy Now | -23.46% | DA Davidson | $59 → $73 | Maintains | Neutral | Get Alert |
| 10/25/2024 | Buy Now | -17.17% | JP Morgan | $82 → $79 | Maintains | Overweight | Get Alert |
| 10/25/2024 | Buy Now | -3.54% | Morgan Stanley | $80 → $92 | Maintains | Overweight | Get Alert |
| 10/21/2024 | Buy Now | -14.03% | JP Morgan | $76 → $82 | Maintains | Overweight | Get Alert |
| 10/15/2024 | Buy Now | -0.4% | B of A Securities | $90 → $95 | Maintains | Buy | Get Alert |
| 10/08/2024 | Buy Now | -14.03% | Stifel | $78 → $82 | Maintains | Buy | Get Alert |
| 10/01/2024 | Buy Now | -12.98% | Jefferies | $75 → $83 | Maintains | Buy | Get Alert |
| 09/16/2024 | Buy Now | -5.64% | B of A Securities | $85 → $90 | Maintains | Buy | Get Alert |
| 07/26/2024 | Buy Now | -14.03% | Roth MKM | $75 → $82 | Maintains | Buy | Get Alert |
| 07/26/2024 | Buy Now | -17.17% | Morgan Stanley | $78 → $79 | Maintains | Overweight | Get Alert |
| 07/26/2024 | Buy Now | -18.22% | Stifel | $76 → $78 | Maintains | Buy | Get Alert |
| 07/26/2024 | Buy Now | -38.14% | DA Davidson | $59 → $59 | Maintains | Neutral | Get Alert |
| 07/16/2024 | Buy Now | -18.22% | Morgan Stanley | $77 → $78 | Maintains | Overweight | Get Alert |
| 06/14/2024 | Buy Now | -16.12% | B of A Securities | $70 → $80 | Upgrade | Neutral → Buy | Get Alert |
| 05/24/2024 | Buy Now | -27.66% | UBS | $68 → $69 | Maintains | Buy | Get Alert |
| 05/23/2024 | Buy Now | -22.42% | JP Morgan | $61 → $74 | Upgrade | Neutral → Overweight | Get Alert |
| 05/20/2024 | Buy Now | -19.27% | Morgan Stanley | $77 → $77 | Reiterates | Overweight → Overweight | Get Alert |
| 04/29/2024 | Buy Now | -38.14% | DA Davidson | $52 → $59 | Maintains | Neutral | Get Alert |
| 04/25/2024 | Buy Now | -26.61% | B of A Securities | $60 → $70 | Maintains | Neutral | Get Alert |
| 04/25/2024 | Buy Now | -19.27% | Morgan Stanley | $69 → $77 | Maintains | Overweight | Get Alert |
| 04/25/2024 | Buy Now | -21.37% | Roth MKM | $65 → $75 | Maintains | Buy | Get Alert |
| 04/19/2024 | Buy Now | -33.95% | Jefferies | $61 → $63 | Maintains | Buy | Get Alert |
| 04/18/2024 | Buy Now | -37.09% | B of A Securities | $51 → $60 | Maintains | Neutral | Get Alert |
| 04/15/2024 | Buy Now | -29.75% | Stifel | $64 → $67 | Maintains | Buy | Get Alert |
| 04/08/2024 | Buy Now | -31.85% | Roth MKM | $60 → $65 | Maintains | Buy | Get Alert |
| 03/26/2024 | Buy Now | -37.09% | Roth MKM | → $60 | Maintains | Buy | Get Alert |
| 03/26/2024 | Buy Now | -45.48% | DA Davidson | → $52 | Reiterates | Neutral → Neutral | Get Alert |
| 03/15/2024 | Buy Now | -36.05% | Jefferies | $58 → $61 | Maintains | Buy | Get Alert |
| 03/13/2024 | Buy Now | -32.9% | Stifel | → $64 | Reiterates | Buy → Buy | Get Alert |
| 03/12/2024 | Buy Now | -32.9% | Stifel | → $64 | Reiterates | Buy → Buy | Get Alert |
| 02/14/2024 | Buy Now | -43.38% | JP Morgan | $52 → $54 | Maintains | Neutral | Get Alert |
| 01/02/2024 | Buy Now | — | DA Davidson | — | Downgrade | Buy → Neutral | Get Alert |
| 10/30/2023 | Buy Now | -45.48% | Goldman Sachs | $58 → $52 | Maintains | Neutral | Get Alert |
| 10/27/2023 | Buy Now | -44.43% | B of A Securities | $90 → $53 | Downgrade | Buy → Neutral | Get Alert |
| 10/27/2023 | Buy Now | -18.22% | Morgan Stanley | $84 → $78 | Maintains | Overweight | Get Alert |
| 10/27/2023 | Buy Now | -37.09% | DA Davidson | $71 → $60 | Maintains | Buy | Get Alert |
| 10/20/2023 | Buy Now | -25.56% | DA Davidson | $80 → $71 | Maintains | Buy | Get Alert |
| 10/06/2023 | Buy Now | -16.12% | Roth MKM | $80 → $80 | Reiterates | Buy → Buy | Get Alert |
| 09/27/2023 | Buy Now | -11.93% | Morgan Stanley | → $84 | Initiates | → Overweight | Get Alert |
| 08/25/2023 | Buy Now | -1.45% | Stifel | $79 → $94 | Maintains | Buy | Get Alert |
| 08/22/2023 | Buy Now | -5.64% | B of A Securities | $85 → $90 | Maintains | Buy | Get Alert |
| 08/07/2023 | Buy Now | -16.12% | DA Davidson | → $80 | Reiterates | → Buy | Get Alert |
| 07/31/2023 | Buy Now | -10.88% | B of A Securities | $68 → $85 | Upgrade | Neutral → Buy | Get Alert |
| 07/19/2023 | Buy Now | -17.17% | Stifel | $75 → $79 | Maintains | Buy | Get Alert |
| 05/30/2023 | Buy Now | -21.37% | Stifel | $70 → $75 | Maintains | Buy | Get Alert |
| 05/17/2023 | Buy Now | -28.71% | B of A Securities | $63 → $68 | Maintains | Neutral | Get Alert |
| 04/28/2023 | Buy Now | -33.95% | B of A Securities | $42 → $63 | Upgrade | Underperform → Neutral | Get Alert |
| 04/28/2023 | Buy Now | -26.61% | Stifel | $68 → $70 | Maintains | Buy | Get Alert |
| 04/28/2023 | Buy Now | -16.12% | DA Davidson | → $80 | Reiterates | → Buy | Get Alert |