You watch your friend tumble from the sky.
The Metaverse & The Role Of Creators In Its Rise
Experts have linked Metaverse to gaming, communication, entertainment, work, advertising and creation, touching upon nearly every aspect of everyday life. Businesses and entrepreneurs have already begun leveraging this exciting idea while it’s still in its infancy.
In 2021, 600 pairs of virtual sneakers from RTFKT Studios (now owned by Nike) were sold out in 7 minutes and brought in $3.1 million. During the nine-minute digital concert, which was held in April 2020, Travis Scott earned $20M including merchandise sales. In comparison, Scott’s four-month-long, 56-stop Astroworld tour from 2018 to 2019 garnered approximately $53.5M, or roughly just under $1M per show.
Who Takes It Home?
Both Unity and Epic Games are successful and popular game studios specializing in the creation of Metaverse components like 3D objects, augmented reality (AR), extended reality (XR) and virtual reality (VR).
Photo from Jon Radoff’s Medium
They differ mostly in the roles they play in the “Layers of the Metaverse,” – a term dubbed by Jon Radoff – and in how they monetize their creative efforts. If you were to think of the Metaverse as a 7-layer lasagna, its components would be composed of the following:
A list of each project’s pros and cons is beyond the scope of this article, but what can be said is that these projects have already played massive roles in the Metaverse’s rise. Until recently, considering which company would be a better investment was moot since Unity is publicly-traded while Epic Games is not. Luckily, this imbalance was leveled by Dizraptor, an app for investing in private companies.
At the time, Dizraptor team invested in companies such as Airbnb Inc. (NASDAQ:ABNB) and Coursera (COUR). Recently, the app's investors received indirect access to an investment in SpaceX. Сurrently they focus on the metaverse industry.
According to Dizraptor, an early exposure to Epic Games is an exclusive opportunity to diversify one’s portfolio with a key player in the metaverse and Web3. The offering is available to accredited investors starting at $1000
Sign up for the app to invest in the core of the metaverse!
This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice.
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