In its continued foray into the gaming industry, Netflix Inc. NFLX is now testing game streaming on TV platforms and the web, using smartphones as remote controllers.
What Happened: Netflix is broadening its game streaming service to the US, allowing subscribers to play games on Google TV, Amazon Fire Stick, Roku, and other streaming devices.
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Netflix games were previously accessible only on Android and iOS. The move indicates the company’s commitment to making games more universally available.
The streaming titan announced that it had begun game streaming on select devices, primarily TVs. The current limited test consists of two games: “Oxenfree” from Night School Studio, a Netflix Game Studio, and “Molehew's Mining Adventure,” an arcade-style game. Users can play these games on PCs via the web with a mouse and keyboard, while TV games necessitate a phone-based controller.
Netflix gaming support now extends to TVs with Google’s Android TV OS, Amazon Fire TV, and Roku, among others. The company intended to add more devices on an “ongoing basis”. The game streaming test is only available in the US, UK, and Canada.
Why It Matters: Netflix’s vigorous thrust into the gaming sector demonstrates a strategic shift. The company’s commitment to diversify its services and expand its reach comes at a time when tech giants are slowly dipping their toes into the gaming industry.
Apple Inc. AAPL announced the addition of AAA games to the App Store during its iPhone 15 launch event. However, Apple’s subsequent silence on its gaming ambitions contrasts Netflix’s active steps toward actualizing its gaming aspirations. This disparity underscores Netflix’s serious commitment to establishing a foothold in the gaming industry.
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