In its continued foray into the gaming industry, Netflix Inc. (NASDAQ:NFLX) is now testing game streaming on TV platforms and the web, using smartphones as remote controllers.

What Happened: Netflix is broadening its game streaming service to the US, allowing subscribers to play games on Google TV, Amazon Fire Stick, Roku, and other streaming devices.

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Netflix games were previously accessible only on Android and iOS. The move indicates the company’s commitment to making games more universally available.

Netflix gaming support now extends to TVs with Google’s Android TV OS, Amazon Fire TV, and Roku, among others. The company intended to add more devices on an “ongoing basis”. The game streaming test is only available in the US, UK, and Canada.

Why It Matters: Netflix’s vigorous thrust into the gaming sector demonstrates a strategic shift. The company’s commitment to diversify its services and expand its reach comes at a time when tech giants are slowly dipping their toes into the gaming industry.

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