Travel Holdings Selects e-Dialog to Advance Global E-mail Marketing Success
BURLINGTON, Mass.--(BUSINESS WIRE)--
e-Dialog,
a proven provider of integrated digital marketing solutions within the
GSI Commerce (Nasdaq: GSIC) Marketing Services division, today announced
that Travel Holdings, Inc., a global supplier of travel inventory at
competitive pricing, has selected e-Dialog as its e-mail marketing
service provider and marketing database of record.
e-Dialog will provide Travel Holdings, which owns and operates www.lastminutetravel.com,
www.lastminutecruises.com,
and www.easyclicktravel.com,
with a robust digital marketing platform and the strategy and services
necessary to improve campaign relevance and efficiency while also
driving new customer acquisition. Over time Travel Holdings will look to
develop and deploy a travel lifecycle campaign, including transactional
messaging, to further increase individualized customer targeting.
Travel Holdings will utilize e-Dialog's Precision Central Suite of tools
to deploy event triggered, automated campaigns. Through this
collaborative relationship, e-Dialog will provide strategic account
services, campaign production services, and quality assurance out of its
Seattle office while Travel Holdings will also self-deploy a limited
number of campaigns.
“Travel consumers expect comprehensive e-mail communications that are
tailored to their travel needs,” shared Marco Lopez, director of Digital
Media at Travel Holdings. “E-mail plays a crucial role in how we target
consumers, communicate with them and ensure that we're delivering the
right message at the right time. During the vendor vetting process,
e-Dialog exceeded our expectations with their level of service and
capabilities. We are striving to create a world-class e-mail
infrastructure and need a company of e-Dialog's caliber, commitment and
enthusiasm to get us there.”
“We are thrilled to partner with Travel Holdings as part of our
expanding portfolio of global travel clients,” said Audrey
Batista-Vieira, vice president, client services at e-Dialog. “As
marketers look to raise the bar for delivering a quality consumer
experience across all touch points, we can enable them to meet their
goals via marketing automation based on a holistic view of the customer.”
About Travel Holdings, Inc.
Travel Holdings, Inc. is a privately held corporation, formed in early
2004 through the merger of Tourico Holidays, LastMinuteTravel.com and
Travel Global Systems (TGS). Through a strong portfolio of brands, the
company is a one of the most distinctive and expansive travel
distribution companies in the world, using proprietary technology to
supply travel inventory at competitive pricing, and integrating with all
segments of the online travel industry including retail, wholesale,
group, travel agents, corporate and affiliates. Travel Holdings is
headquartered in Orlando, Florida, with additional local offices across
the United States, South America, Europe and Asia.
About e-Dialog
Established in 1997, e-Dialog empowers marketers to meaningfully connect
with customers by engaging in relevant conversations through e-mail,
mobile devices, social networks, e-commerce and at the point of sale.
e-Dialog's technology and services give marketers direct access to
timely customer insight that drives targeted and opportunity-rich
consumer dialogs. With e-Dialog, marketers quickly transform
conversations into conversions and evolve customer relationships from
the newly acquired to the highly engaged.
Consistently recognized by top analyst firms for both outstanding
service and first-class technology, e-Dialog is a global provider to
some of the world's most recognized brands, including AirTran Airways,
Avis Budget Group, Boots, British Airways, CVS/pharmacy, Nintendo, the
NFL, PETCO, and The TJX Companies. With offices in Boston, London, New
York, Seattle and Singapore, e-Dialog is a wholly owned subsidiary of
GSI Commerce Inc. (Nasdaq: GSIC). For more information, visit http://www.e-dialog.com.
e-Dialog
Jean Borgman, 508-451-5944
jborgman@e-dialog.com
