British Airways, seeking new revenue sources, to begin charging for advance seat assignments

British Airways, one of the world's largest airlines has jumped on the bandwagon by charging passengers who want specific seats on its flights. Effective October 7, travelers who want to sit together, or individuals who desire a window or aisle seat will have to pay approximately $15 for a coach seat within Europe and up to $90 for a business class seat on a long-haul flight.

The airline said it would "give customer more control over their seating options". While BA currently allows passengers to reserve seats 24 hours or closer to departure, the new rules will be aimed at those who want more certainty farther in advance of their flight. Long-haul advance seating can be confirmed for approximately $30 in economy or short-haul in business class. Emergency row seating will cost $75 in advance. Advance seat assignments will be available from ten to four days prior to departure.

According to a British Airways spokeswoman, "We know people want to secure them in advance and have real control over their flying experience This will allow them to do that."

British Airways lost more than $600 million in the last financial year and is seeking new revenue streams to improve its results. The airline is also reducing free luggage allowances and eliminating free meals on shorter flights.