Comments

Sally Beauty Holdings Analyst Ratings

SBHNYSE

Logo brought to you by Benzinga Data

Trade with Public

$14.90

-0.01-0.07%

At close: Dec 16, 4:00 PM EST

$14.90

N/A

After Hours: 4:04 PM EST

Overview News Earnings Options Guidance

Analyst Ratings

Insider Trades Short Interest Stock Report

Consensus Rating¹

Buy

Highest Price Target¹

$19.00

Lowest Price Target¹

$10.50

Consensus Price Target¹

$15.00

Sally Beauty Holdings Analyst Ratings and Price Targets | NYSE:SBH | Benzinga

Sally Beauty Holdings Inc has a consensus price target of $15 based on the ratings of 8 analysts. The high is $19 issued by Canaccord Genuity on September 15, 2025. The low is $10.5 issued by DA Davidson on February 18, 2025. The 3 most-recent analyst ratings were released by Morgan Stanley, Jefferies, and Canaccord Genuity on November 14, 2025, October 28, 2025, and September 15, 2025, respectively. With an average price target of $15.5 between Morgan Stanley, Jefferies, and Canaccord Genuity, there's an implied 4.03% upside for Sally Beauty Holdings Inc from these most-recent analyst ratings.

Analyst Trends and Forecast

Aug

Sep

Oct

Nov

Buy

Hold

Sell

Strong Sell

Analyst Rating and Forecast

3.0

Hold

Strong Buy

Buy

Hold

Sell

Strong Sell

Analyst Firms Making Recommendations¹

Morgan Stanley

Jefferies

Canaccord Genuity

TD Cowen

DA Davidson

¹calculated from analyst ratings

Analyst Ratings for Sally Beauty Holdings

					Get Alert
Nov 14, 2025	-12.75%	Simeon GutmanMorgan Stanley 68%	10 13	Previous Underweight Current Underweight	Get Alert
Oct 28, 2025	-2.68%	Stephanie WissinkJefferies 78%	12.8 14.5	Previous Hold Current Hold	Get Alert
Sep 15, 2025	27.52%	Susan AndersonCanaccord Genuity 62%	15 19	Previous Buy Current Buy	Get Alert
Sep 4, 2025	7.38%	Oliver ChenTD Cowen 52%	13 16	Previous Buy Current Buy	Get Alert
Aug 6, 2025	0.67%	Susan AndersonCanaccord Genuity 62%	14 15	Previous Buy Current Buy	Get Alert
Feb 18, 2025	-29.53%	Linda Bolton WeiserDA Davidson 53%	10.5 13	Previous Neutral Current Neutral	Get Alert
Jan 21, 2025	-32.89%	Simeon GutmanMorgan Stanley 68%	10 12	Previous Underweight Current Underweight	Get Alert
Jan 16, 2025	-6.04%	Susan AndersonCanaccord Genuity 62%	14	Previous Initiates Current Buy	Get Alert
Nov 25, 2024	7.38%	Oliver ChenTD Cowen 52%	14 16	Previous Hold Current Buy	Get Alert
Nov 15, 2024	-6.04%	Oliver ChenTD Cowen 52%	13 14	Previous Hold Current Hold	Get Alert
Nov 15, 2024	-12.75%	Linda Bolton WeiserDA Davidson 53%	12 13	Previous Neutral Current Neutral	Get Alert
Nov 15, 2024	—	Olivia TongRaymond James 64%	—	Previous Underperform Current Market Perform	Get Alert
Nov 15, 2024	-19.46%	Simeon GutmanMorgan Stanley 68%	8 12	Previous Underweight Current Underweight	Get Alert
Aug 13, 2024	-19.46%	Linda Bolton WeiserDA Davidson 53%	12 12	Previous Neutral Current Neutral	Get Alert
Jul 11, 2024	-12.75%	Korinne WolfmeyerPiper Sandler 47%	13 14	Previous Overweight Current Overweight	Get Alert
Apr 17, 2024	-26.17%	Oliver ChenTD Cowen 52%	11 13	Previous Hold Current Hold	Get Alert
Mar 19, 2024	7.38%	Korinne WolfmeyerPiper Sandler 47%	16 17	Previous Overweight Current Overweight	Get Alert
Feb 7, 2024	-12.75%	Linda Bolton WeiserDA Davidson 53%	12 13	Previous Neutral Current Neutral	Get Alert
Nov 15, 2023	-46.31%	Simeon GutmanMorgan Stanley 68%	8 10	Previous Underweight Current Underweight	Get Alert
Aug 22, 2023	-32.89%	Simeon GutmanMorgan Stanley 68%	10 11	Previous Underweight Current Underweight	Get Alert
Aug 21, 2023	-32.89%	Simeon GutmanMorgan Stanley 68%	10 11	Previous Underweight Current Underweight	Get Alert
Aug 16, 2023	-19.46%	Linda Bolton WeiserDA Davidson 53%	12 17	Previous Neutral Current Neutral	Get Alert
May 5, 2023	-26.17%	Simeon GutmanMorgan Stanley 68%	11 12	Previous Underweight Current Underweight	Get Alert
Feb 16, 2023	27.52%	Oliver ChenCowen & Co. 52%	14 19	Previous Current Market Perform	Get Alert
Feb 6, 2023	14.09%	Linda Bolton WeiserDA Davidson 53%	11.5 17	Previous Current Neutral	Get Alert
Feb 3, 2023	-19.46%	Simeon GutmanMorgan Stanley 68%	10 12	Previous Current Underweight	Get Alert

FAQ

What is the target price for Sally Beauty Holdings (SBH) stock?

The latest price target for Sally Beauty Holdings (NYSE:SBH) was reported by Morgan Stanley on November 14, 2025. The analyst firm set a price target for $13.00 expecting SBH to fall to within 12 months (a possible -12.75% downside). 8 analyst firms have reported ratings in the last year.

What is the most recent analyst rating for Sally Beauty Holdings (SBH)?

The latest analyst rating for Sally Beauty Holdings (NYSE:SBH) was provided by Morgan Stanley, and Sally Beauty Holdings maintained their underweight rating.

When was the last upgrade for Sally Beauty Holdings (SBH)?

The last upgrade for Sally Beauty Holdings Inc happened on November 25, 2024 when TD Cowen raised their price target to $16. TD Cowen previously had a hold for Sally Beauty Holdings Inc.

When was the last downgrade for Sally Beauty Holdings (SBH)?

There is no last downgrade for Sally Beauty Holdings.

When is the next analyst rating going to be posted or updated for Sally Beauty Holdings (SBH)?

Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Sally Beauty Holdings, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Sally Beauty Holdings was filed on November 14, 2025 so you should expect the next rating to be made available sometime around November 14, 2026.

Is the Analyst Rating Sally Beauty Holdings (SBH) correct?

While ratings are subjective and will change, the latest Sally Beauty Holdings (SBH) rating was a maintained with a price target of $10.00 to $13.00. The current price Sally Beauty Holdings (SBH) is trading at is $14.90, which is out of the analyst’s predicted range.

Browse analyst ratings and price targets on all stocks.