Alibaba's E-Commerce Platform Braces For Its Metaverse Debut

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  • Alibaba Group Holding Limited's BABA e-commerce platform Taobao conducted final tests before making its first metaverse live-streaming product debut.
  • Alibaba's metaverse project will likely launch online around the upcoming New Year's shopping extravaganza, Coingape reports.
  • Taobao has frequently released products related to the metaverse since the start of 2022. 
  • Also Read: Meta, Microsoft, Alibaba, Others Form Metaverse Governing Body; Apple's Name Missing
  • Taobao and Diantao, another of Alibaba's live-streaming e-commerce apps, collaborated to create TaoLive City during the Double 11 Shopping Festival last month.
  • TaoLive City is a virtual environment jointly developed by Alibaba's live-streaming e-commerce apps. 
  • With a virtual avatar, users can immediately enter this brand-new virtual environment. However, where they can shop, enter contests, and interact with other users.
  • Over ten Taobao live streamers and brands like Tissot have joined the platform. 
  • This year's Double 11 Shopping Festival also featured TaoLive City and Alifish, an online platform for copyright trading services introduced by Alibaba.
  • Baidu, Inc BIDU AI Cloud also marketed its products in apparel, home, digital, and other industries. 
  • NetEase, Inc NTES Metaverse Department promoted similar solutions. 
  • NetEase Yaotai, a metaverse app similar to Baidu's XiRang, will likely come live shortly.
  • Price Action: BABA shares are trading higher by 2.32% at $87.64 premarket on the last check Tuesday.
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