Why Criteo's Stock Is Trading Higher Today

Criteo SA (NASDAQ: CRTO) shares are trading higher on Monday after the company raised its second-quarter revenue guidance from $143.5 million to $174.5 million.

Headquartered in Paris, Criteo is an ad-tech company in the digital ad market. Its technology, mainly the Criteo Engine, allows advertisers to launch multichannel and cross-device marketing campaigns in real-time using retarget digital display ads.

With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically.

Criteo shares were trading up 18.73% at $13.50 on Monday. The stock has a 52-week high of $20.76 and a 52-week low of $5.89.