The collaboration will use Google Cloud's Vertex AI Conversation and other services to boost digital transformation at Six Flags, including introducing a virtual assistant powered by generative AI (gen AI).

Six Flags will also apply Google Cloud's capabilities in AI, analytics, and infrastructure to offer improved operations, personalization, and customer experiences across its diverse portfolio of parks.

"Leveraging Google Cloud's gen AI technology will help us transform our operations and, most importantly, enhance our guests' experiences, making them truly amazing," said CEO Selim Bassoul.

Price Action: SIX shares are trading higher by 2.40% at $23.05 on the last check Tuesday.