From Margins To Center Stage: Driving Inclusivity In Journalism, Voices Reporting On Cannabis & Psychedelics

In the rapidly evolving world of cannabis journalism, it's the passionate, resilient and purpose-driven narratives that stand tall, illuminating the path for a more inclusive and diversified media landscape.

As part of this ever-growing mission, the Benzinga Cannabis Capital Conference is set to return to Chicago on September 27-28. More than just an event, it represents a celebration of excellence, hosting the highly anticipated Benzinga Cannabis Awards.

Among the plethora of accolades to be presented, categories like:

• Cannabis Business Reporter of the Year,
• Cannabis Finance Reporter of the Year,
• Cannabis Lifestyle Reporter of the Year, and
• Cannabis Policy Reporter of the Year

That truly encapsulates the core of the industry's aim – not just to report, but to recognize, honor and inspire the next wave of journalists who will carry forth this crucial mission.

Journalism Need Diverse Voices

According to My Grasslands, it's no secret that the media has long been a male-dominated field, from the top editorial posts to the most entry-level reporters. While more women than men currently earn journalism degrees, a 2021 study by the Center for Women's Media found that 65% of signatures and similar credits are attributed to male journalists in print and digital media, cable news, and television broadcasts.

"Societal structures cast long shadows and cultural chauvinism infiltrates all sectors of society and business. The cannabis industry, once seemingly a paragon of modern inclusivity, has regrettably reflected traditional patriarchal imbalances as well," says Javier Hasse, managing director of Benzinga Cannabis and co-founder and CEO of El Planteo.

Related Content: From Niche To Mainstream: The Evolution Of Cannabis Journalism In The 21st Century, Latin American Edition

Their Voices

Leading the charge against these imbalances is a group of stalwart journalists who are not just narrating stories but are weaving change into the fabric of the cannabis and psychedelic industry. Their experiences and insights are as varied as they are vital.

"The most noticeable effect of being a woman in cannabis journalism had more to do with running Green Market Report," says Debra Borchardt, co-founder and executive editor of GMR. "There were other male-run cannabis media companies... they received funding, while we were rejected." Despite these challenges, Green Market Report has celebrated six successful years online, a testament to its resilience. Borchardt is a staunch advocate for women journalists, noting the importance of their role in shining "a light on the lack of diversity in boardrooms." Yet, she laments, "There aren’t as many female cannabis reporters as one would hope for." Her mission? "It starts a cycle of intelligent women being seen and heard and respected. That is how I can give back."

From Brazil, the call for genuine representation is echoed strongly by Anita Krepp of Cannabis Hoje Pod. "Your only barrier is your own mind!" she declares. As a woman "from the Brazilian periphery, with indigenous roots," Krepp is acutely aware of the nuances of representation. "In Brazil, we have only me and another female journalist publishing about cannabis in mainstream media, which is still very little!" Krepp's overarching goal extends beyond journalism, as she aspires to "construct a more sustainable, equitable, and just industry by always telling compelling stories that inspire and empower."

For Ellen Holland, editor-in-chief of High Times Magazine, the representation is a deep-seated commitment. "Underrepresented groups need continual representation," Holland firmly believes. Yet, she cautions against superficiality: "Gathering together women on panels or in articles based solely on their gender is an empty performance of inclusion and devalues our accomplishments."

Nina Zdinjak, cannabis journalist & associate editor at Benzinga Cannabis, combines empathy with persistence in her reporting. She passionately emphasizes that "laws denying life-saving medical cannabis are unacceptable." As a mother, Zdinjak sees the value of women's unique perspective, especially on poignant topics: "I love writing about the Last Prisoner Project, whose imperative is to fight until the very last cannabis prisoner is free," she says.

Navigating the intersections of psychedelics and cannabis reporting, Lara Goldstein offers a distinct "Latino" lens. "A balanced group of people reporting is necessary," she says. Goldstein's dedication lies in "finding my own voice and informing interested readers."

Another powerful voice from the Benzinga team, editor Jelena Martinovic encapsulates the challenges and triumphs of women in the industry. "Being a woman in the cannabis industry is challenging, but it has taught me to embrace my unique perspective," Martinovic stresses the importance of sharing the human stories behind cannabis use. She recommends "to remain authentic, be confident in your abilities, and seek mentorship from experienced women in the industry. It’s also vital to never shy away from advocating for yourself, something I learned from my dear colleague Nina."

Cannabis editor and writer Maureen Meehan came to Benzinga from a traditional journalism background.  

“As a journalist who has lived and worked abroad for many years reporting on wars, coups and dictatorships, I believe the war on drugs is as misguided and damaging as all wars are," says Meehan was recognized as one of the 100 Most Influential People In Cannabis. "It is my honor and delight to now work among the women who are courageously covering this extraordinary industry as well as the female pioneers who are striving to make it fair, successful and open to all,” concludes Meehan. 

Join Us And Let Your Voice Be Heard

Interested in shaping the future narrative of cannabis? This is your call to action. The 17th edition of the Benzinga Cannabis Capital Conference in Chicago on September 27 and 28. Get your tickets today before prices increase and secure a spot at the epicenter of cannabis investment and branding. All information is available on bzcannabis.com

Image by Osvaldo Révora via Telam // El Planteo