Looking To Elevate Your Cannabis Brand Online? Digital Innovation Holds The Key

Zinger Key Points
  • Cannabis blooms digitally, poised for $73.6B market by 2027. Brands embrace data, education, visuals, e-commerce, and trust.
  • Join experts at the Benzinga Cannabis Capital Conference, Sept. 27-28, Chicago.

In an era driven by digital innovation, the cannabis industry is making its mark by establishing a robust online presence.

Once confined by taboos, this burgeoning market is projected to reach $73.6 billion in value by 2027, says Grand View Research.

See Also: Take Your Cannabis Marketing To Next Level With This New Commerce Media Technology

However, navigating the digital realm comes with challenges dictated by legal restrictions, requiring careful strategies that balance engagement and compliance.

Harnessing Data And Building Communities

Data-driven decision-making has become a force to reckon with across sectors and the cannabis industry is no exception.

By employing data analytics, brands gain insights into consumer preferences, optimizing marketing approaches and refining messaging.

Meanwhile, as mainstream social media platforms face challenges due to restrictions, niche platforms like MassRoots and Weedmaps have emerged. These platforms foster tailored spaces for authentic engagement, nurturing a sense of community.

Empowering Through Education And Visual Storytelling

Education is fundamental to the growth of the cannabis sector as brands invest in informative content to dispel myths, spotlight medicinal advantages and promote responsible usage.

Establishing themselves as reliable information sources enables these brands to engage audiences and counter misinformation.

In the same vein, visual storytelling proves to be a potent tool. Cannabis brands leverage compelling visuals – infographics, videos, and interactive content – recognizing their efficacy as HubSpot's research indicates visuals drive 94% more views than text-only posts.

Adapting To E-Commerce And Fostering Trust

The surge in online shopping catalyzed by the pandemic has significantly impacted the cannabis industry. E-commerce platforms offer discreet access to cannabis products at a time when online cannabis sales market is experiencing 159% growth.

Yet, in an industry with a history of stigma, trust-building is crucial. Transparency, quality assurance and adherence to regulations are vital components. Brightfield Group's survey emphasizes that 84% of CBD consumers prioritize lab-tested products, underscoring the role of consumer confidence.

See Also: Why The Cannabis Industry Needs To Be Better About Age Verification

Don't miss the panel discussion on Building a Strong Digital Presence for Cannabis Brands, featuring panelists Randa McMinn (Weedmaps), Carlos Pinto, (Leafly), Patrick Lane, (Benzinga), and moderator Rachel Boykins (Cannabis Media Counsel) at Benzinga Cannabis Capital Conference.

Don't miss out on this chance to connect and learn from some of the brightest minds in the field.

Benzinga Cannabis Capital Conference

The most successful cannabis business event in the world, the Benzinga Cannabis Capital Conference is happening on Sept. 27-28 at the Magnificent Mile Marriot Hotel in Chicago.

SEPT. 27-28. This is where DEALS GET DONE, money is raised, M&A get started and companies meet investors and key partners. Don’t miss out.

Secure your tickets now before prices go up.

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Cannabis rescheduling seems to be right around the corner

Want to understand what this means for the future of the industry? Hear directly for top executives, investors and policymakers at the 19th Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9. Get your tickets now before prices surge by following this link.