Cannabis-focused provider of marketing and data solutions, Surfside Solutions Inc. announced on Tuesday the national launch of its latest product offering, Commerce Media.
What Happened
The Commerce Media Platform is available across all markets and is easy to integrate with existing point-of-sale and e-commerce software.
It is a turnkey solution for retailers to generate a new revenue stream while improving conversion rates and driving incremental sales.
Why It Matters
This innovative solution, which has been in private beta since April, provides cannabis brands with a new advertising channel directly within a retailer's e-commerce websites and marketplaces.
The expanded offering will allow retailers and cannabis dispensaries to personalize and improve shopping experiences while providing brands the ability to secure priority placements, improve exposure to in-market shoppers and measure all media to SKU-level sales.
"Consumers are demanding a more relevant buying experience and businesses need to adapt and ensure they have the right technology and economics to be able to grow," said Michael Blanche, co-founder and Co-CEO of Surfside.
What's Next
With these updates, the Surfside Platform now supports both on-site and off-site advertising. It can unify off-site ads from mainstream websites and apps with personalized, on-site shopping experiences driven by custom ads tailored to shoppers' interests and previous purchasing habits.
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Related News
- Surfside's Cannabis Advertising Platform Has New Measurement & Targeting Features, Here Are The Details
- EXCLUSIVE: Surfside Launches Retail Intelligence Targeting For Inventory-Level Ad Campaigns
- Surfside Solutions Acquires Data-Led Cannabis Audience Platform Good Harvest Co
Photo: Courtesy of Scott Graham on Unsplash
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