HSBC Holdings plc (NYSE:HSBC), the second-largest banking and financial services provider in Europe, with assets of $3 Trillion, operations in over 70 countries and a network of over 5,100 branches, is the first multinational bank to enter the Metaverse — through a partnership with The Sandbox (CRYPTO: SAND).

The partnership between The Sandbox and HSBC will have HSBC acquire a plot of land, a virtual real estate in The Sandbox's virtual & Metaverse world, according to a tweet on The Sandbox's Twitter account and a statement released which can both be found here & here.

“The metaverse is how people will experience Web3, the next generation of the Internet — using immersive technologies like augmented reality, virtual reality and extended reality. At HSBC, we see great potential to create new experiences through emerging platforms, opening up a world of opportunity for our current and future customers and for the communities we serve. Through our partnership with The Sandbox we are making our foray into the metaverse, allowing us to create innovative brand experiences for new and existing customers. We’re excited to be working with our sports partners, brand ambassadors, and Animoca Brands to co-create experiences that are educational, inclusive and accessible.” said Suresh Balaji, Chief Marketing Officer, Asia-Pacific, HSBC.