1-800-Flowers.com Inc was incorporated in the state of Delaware. The Company's operations began in 1976. It provides customers around flowers and finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. The Company's BloomNet international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. In addition to selecting its core products, the company's merchandising team works closely with manufacturers and suppliers to select and design products that meet the seasonal, holiday and other special needs of its customers. 1-800-Flowers.Com differentiated and value-added product offerings create the opportunity to have a relationship with customers who purchase items not only for gift-giving occasions but also for everyday consumption. Customers can shop 1-800-FLOWERS.COM 24 hours a day, 7 days a week via the phone or Internet or by visiting a Company-operated or franchised store. The company's marketing and promotion strategy is designed to strengthen the 1-800-FLOWERS.COM brands, increase customer acquisition, build customer loyalty, and encourage repeat purchases. The Company has segmented its organization in the following three business segments namely Consumer Floral, Gourmet Food and Gift Baskets, and BloomNet Wire Service business. The Consumer Floral segment includes the operations of the Company's flagship brand, 1-800-Flowers.com, Flowerama, Celebrations, and FineStationery.com, while the Gourmet Food and Gift Baskets segment includes the operations of Fannie May Confections Brands, Cheryls (which includes Mrs. Beasleys), The Popcorn Factory, Stockyards.com, DesignPac and 1-800-Baskets. The BloomNet Wire Service segment includes the operations of BloomNet, BloomNet Technologies, BloomNet Products and Napco.
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