American Eagle Outfitters, a Delaware corporation was founded in 1977. The Company is a specialty retailer offering quality, on-trend clothing, accessories and personal care products. It operates its stores in the United States, Canada, Mexico, Hong Kong and China. The Company operates in three operating segments; American Eagle Outfitters Brand retail stores, Aerie by American Eagle Outfitters retail stores and AEO Direct. It operates the 77kids by American Eagle Outfitters brand. The American Eagle Outfitters brand targets 15 to 25 year old men and women. Denim is the cornerstone of the American Eagle Outfitters product assortment, which is complemented by other key categories including sweaters, fleece, outerwear, graphic t-shirts, footwear and accessories. The aerie by American Eagle Outfitters brand is a collection of intimates and personal care products for the AEO girl. The collection is available in 122 stand-alone aerie stores throughout the United States and Canada, online at aerie.com and at select American Eagle Outfitters stores. aerie, with intimates at the core, is beautiful, feminine, soft, sensuous, yet comfortable. AEO Direct sells merchandise via its e-commerce operations, ae.com and aerie.com, which are online extensions of the lifestyle that it convey in its stores. The Company purchases merchandise from suppliers who either manufacture their own merchandise, supply merchandise manufactured by others or both. The Company competes with various individual and chain specialty stores, as well as the casual apparel and footwear departments of department stores and discount retailers, on the basis of quality, fashion, service, selection and price. It has registered AMERICAN EAGLE OUTFITTERS, AMERICAN EAGLE, AE, AEO, LIVE YOUR LIFE, aerie and the Flying Eagle Design with the United States Patent and Trademark Office.
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