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Zebra Technologies Corp has a consensus price target of $332.85 based on the ratings of 14 analysts. The high is $425 issued by TD Cowen on October 30, 2024. The low is $256 issued by Truist Securities on April 20, 2026. The 3 most-recent analyst ratings were released by Truist Securities, Citigroup, and Baird on April 20, 2026, April 13, 2026, and March 30, 2026, respectively. With an average price target of $276.67 between Truist Securities, Citigroup, and Baird, there's an implied 25.19% upside for Zebra Technologies Corp from these most-recent analyst ratings.
1calculated from analyst ratings
The latest price target for Zebra Technologies (NASDAQ:ZBRA) was reported by Truist Securities on April 20, 2026. The analyst firm set a price target for $256.00 expecting ZBRA to rise to within 12 months (a possible 15.84% upside). 22 analyst firms have reported ratings in the last year.
The latest analyst rating for Zebra Technologies (NASDAQ:ZBRA) was provided by Truist Securities, and Zebra Technologies maintained their hold rating.
The last upgrade for Zebra Technologies Corp happened on December 2, 2024 when Morgan Stanley raised their price target to $400. Morgan Stanley previously had an underweight for Zebra Technologies Corp.
The last downgrade for Zebra Technologies Corp happened on September 20, 2023 when Morgan Stanley changed their price target from $260 to $220 for Zebra Technologies Corp.
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Zebra Technologies, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Zebra Technologies was filed on April 20, 2026 so you should expect the next rating to be made available sometime around April 20, 2027.
While ratings are subjective and will change, the latest Zebra Technologies (ZBRA) rating was a maintained with a price target of $294.00 to $256.00. The current price Zebra Technologies (ZBRA) is trading at is $221.00, which is out of the analyst’s predicted range.
Browse analyst ratings and price targets on all stocks.
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| Buy Now | Get Alert | ||||||
|---|---|---|---|---|---|---|---|
| 04/20/2026 | Buy Now | 15.84% | Truist Securities | $294 → $256 | Maintains | Hold | Get Alert |
| 04/13/2026 | Buy Now | 23.98% | Citigroup | $315 → $274 | Maintains | Neutral | Get Alert |
| 03/30/2026 | Buy Now | 35.75% | Baird | $350 → $300 | Maintains | Outperform | Get Alert |
| 02/13/2026 | Buy Now | 42.53% | Citigroup | $311 → $315 | Maintains | Neutral | Get Alert |
| 02/13/2026 | Buy Now | 49.32% | Barclays | $351 → $330 | Maintains | Overweight | Get Alert |
| 02/13/2026 | Buy Now | 56.11% | Needham | $345 → $345 | Reiterates | Buy → Buy | Get Alert |
| 01/12/2026 | Buy Now | 66.52% | Barclays | $360 → $368 | Maintains | Overweight | Get Alert |
| 12/18/2025 | Buy Now | 31.67% | Truist Securities | $331 → $291 | Maintains | Hold | Get Alert |
| 10/29/2025 | Buy Now | 40.72% | Citigroup | $346 → $311 | Maintains | Neutral | Get Alert |
| 10/29/2025 | Buy Now | 49.77% | Truist Securities | $350 → $331 | Maintains | Hold | Get Alert |
| 10/29/2025 | Buy Now | 62.9% | Barclays | $375 → $360 | Maintains | Overweight | Get Alert |
| 10/09/2025 | Buy Now | 56.56% | Citigroup | $340 → $346 | Maintains | Neutral | Get Alert |
| 10/08/2025 | Buy Now | 58.37% | Truist Securities | $319 → $350 | Maintains | Hold | Get Alert |
| 10/08/2025 | Buy Now | 69.68% | Barclays | $301 → $375 | Assumes | Equal-Weight → Overweight | Get Alert |
| 08/06/2025 | Buy Now | 35.75% | Morgan Stanley | $280 → $300 | Maintains | Equal-Weight | Get Alert |
| 08/06/2025 | Buy Now | 44.34% | Truist Securities | $269 → $319 | Maintains | Hold | Get Alert |
| 08/06/2025 | Buy Now | 56.11% | Needham | $325 → $345 | Maintains | Buy | Get Alert |
| 08/05/2025 | Buy Now | 36.2% | Barclays | $263 → $301 | Maintains | Equal-Weight | Get Alert |
| 07/14/2025 | Buy Now | 54.75% | Citigroup | $280 → $342 | Maintains | Neutral | Get Alert |
| 07/14/2025 | Buy Now | 66.06% | Baird | $320 → $367 | Maintains | Outperform | Get Alert |
| 06/04/2025 | Buy Now | 44.8% | Baird | $290 → $320 | Maintains | Outperform | Get Alert |
| 05/28/2025 | Buy Now | 26.7% | Morgan Stanley | $245 → $280 | Maintains | Equal-Weight | Get Alert |
| 04/30/2025 | Buy Now | 19% | Barclays | $326 → $263 | Maintains | Equal-Weight | Get Alert |
| 04/30/2025 | Buy Now | 85.52% | UBS | $425 → $410 | Maintains | Buy | Get Alert |
| 04/30/2025 | Buy Now | 31.22% | Baird | $286 → $290 | Maintains | Outperform | Get Alert |
| 04/30/2025 | Buy Now | 47.06% | Needham | $395 → $325 | Maintains | Buy | Get Alert |
| 04/14/2025 | Buy Now | 13.12% | Citigroup | $371 → $250 | Maintains | Neutral | Get Alert |
| 04/08/2025 | Buy Now | 4.98% | Morgan Stanley | $390 → $232 | Maintains | Equal-Weight | Get Alert |
| 04/08/2025 | Buy Now | 14.93% | Truist Securities | $379 → $254 | Maintains | Hold | Get Alert |
| 02/18/2025 | Buy Now | 92.31% | UBS | $445 → $425 | Maintains | Buy | Get Alert |
| 02/18/2025 | Buy Now | 71.95% | Baird | $432 → $380 | Maintains | Outperform | Get Alert |
| 02/14/2025 | Buy Now | 71.49% | Truist Securities | $409 → $379 | Maintains | Hold | Get Alert |
| 02/14/2025 | Buy Now | 47.51% | Barclays | $407 → $326 | Maintains | Equal-Weight | Get Alert |
| 02/14/2025 | Buy Now | 76.47% | Morgan Stanley | $427 → $390 | Maintains | Equal-Weight | Get Alert |
| 02/14/2025 | Buy Now | 78.73% | Needham | $430 → $395 | Maintains | Buy | Get Alert |
| 01/16/2025 | Buy Now | 85.07% | Truist Securities | $408 → $409 | Maintains | Hold | Get Alert |
| 01/14/2025 | Buy Now | 94.57% | Citigroup | → $430 | Initiates | → Neutral | Get Alert |
| 12/19/2024 | Buy Now | 84.62% | Truist Securities | $383 → $408 | Maintains | Hold | Get Alert |
| 12/17/2024 | Buy Now | 93.21% | Morgan Stanley | $400 → $427 | Maintains | Equal-Weight | Get Alert |
| 12/02/2024 | Buy Now | 81% | Morgan Stanley | $305 → $400 | Upgrade | Underweight → Equal-Weight | Get Alert |
| 10/31/2024 | Buy Now | 84.16% | Barclays | $347 → $407 | Maintains | Equal-Weight | Get Alert |
| 10/30/2024 | Buy Now | 92.31% | TD Cowen | $380 → $425 | Maintains | Buy | Get Alert |
| 10/30/2024 | Buy Now | 38.01% | Morgan Stanley | $290 → $305 | Maintains | Underweight | Get Alert |
| 10/30/2024 | Buy Now | 73.3% | Truist Securities | $379 → $383 | Reiterates | Hold → Hold | Get Alert |
| 10/30/2024 | Buy Now | 101.36% | UBS | $390 → $445 | Maintains | Buy | Get Alert |
| 10/30/2024 | Buy Now | 87.78% | Baird | $380 → $415 | Maintains | Outperform | Get Alert |
| 10/30/2024 | Buy Now | 94.57% | Needham | $394 → $430 | Maintains | Buy | Get Alert |
| 10/09/2024 | Buy Now | 71.49% | Truist Securities | $345 → $379 | Maintains | Hold | Get Alert |
| 08/02/2024 | Buy Now | 85.52% | Stephens & Co. | $380 → $410 | Maintains | Overweight | Get Alert |
| 07/31/2024 | Buy Now | 57.01% | Barclays | $314 → $347 | Maintains | Equal-Weight | Get Alert |
| 07/31/2024 | Buy Now | 71.95% | TD Cowen | $375 → $380 | Maintains | Buy | Get Alert |
| 07/31/2024 | Buy Now | 69.68% | Baird | $355 → $375 | Maintains | Outperform | Get Alert |
| 07/31/2024 | Buy Now | 56.11% | Truist Securities | $315 → $345 | Reiterates | Hold → Hold | Get Alert |
| 07/31/2024 | Buy Now | 78.28% | Needham | $370 → $394 | Maintains | Buy | Get Alert |
| 06/13/2024 | Buy Now | 38.01% | Exane BNP Paribas | $258 → $305 | Upgrade | Underperform → Neutral | Get Alert |
| 05/16/2024 | Buy Now | 67.42% | Needham | $352 → $370 | Maintains | Buy | Get Alert |
| 05/01/2024 | Buy Now | 66.52% | UBS | $340 → $368 | Maintains | Buy | Get Alert |
| 05/01/2024 | Buy Now | 71.95% | Stephens & Co. | $335 → $380 | Maintains | Overweight | Get Alert |
| 05/01/2024 | Buy Now | 42.53% | Truist Securities | $300 → $315 | Reiterates | Hold → Hold | Get Alert |
| 05/01/2024 | Buy Now | 69.68% | TD Cowen | $300 → $375 | Maintains | Buy | Get Alert |
| 05/01/2024 | Buy Now | 49.32% | Baird | $312 → $330 | Maintains | Outperform | Get Alert |
| 05/01/2024 | Buy Now | 59.28% | Needham | $320 → $352 | Maintains | Buy | Get Alert |
| 04/08/2024 | Buy Now | 52.49% | Wolfe Research | → $337 | Upgrade | Peer Perform → Outperform | Get Alert |
| 04/02/2024 | Buy Now | 32.13% | Barclays | → $292 | Initiates | → Equal-Weight | Get Alert |
| 03/14/2024 | Buy Now | 35.75% | Truist Securities | → $300 | Initiates | → Hold | Get Alert |
| 11/02/2023 | Buy Now | 53.85% | UBS | $370 → $340 | Maintains | Buy | Get Alert |
| 11/01/2023 | Buy Now | 35.75% | Stephens & Co. | $350 → $300 | Maintains | Overweight | Get Alert |
| 11/01/2023 | Buy Now | 15.38% | Needham | $285 → $255 | Maintains | Buy | Get Alert |
| 10/27/2023 | Buy Now | -4.98% | Morgan Stanley | $220 → $210 | Maintains | Underweight | Get Alert |
| 10/03/2023 | Buy Now | — | Keybanc | — | Initiates | → Sector Weight | Get Alert |
| 09/20/2023 | Buy Now | -0.45% | Morgan Stanley | $260 → $220 | Downgrade | Equal-Weight → Underweight | Get Alert |
| 09/05/2023 | Buy Now | 31.22% | TD Cowen | $270 → $290 | Maintains | Outperform | Get Alert |
| 08/03/2023 | Buy Now | 22.17% | TD Cowen | $350 → $270 | Maintains | Outperform | Get Alert |
| 08/02/2023 | Buy Now | 17.65% | Morgan Stanley | $295 → $260 | Maintains | Equal-Weight | Get Alert |
| 08/02/2023 | Buy Now | 28.05% | Baird | $322 → $283 | Maintains | Outperform | Get Alert |
| 08/02/2023 | Buy Now | — | Wolfe Research | — | Upgrade | Underperform → Peer Perform | Get Alert |
| 08/02/2023 | Buy Now | 24.43% | Credit Suisse | $295 → $275 | Maintains | Outperform | Get Alert |
| 08/02/2023 | Buy Now | 28.96% | Needham | → $285 | Reiterates | Buy → Buy | Get Alert |
| 06/22/2023 | Buy Now | 33.48% | Credit Suisse | → $295 | Reiterates | Outperform → Outperform | Get Alert |
| 05/11/2023 | Buy Now | 58.37% | TD Cowen | $375 → $350 | Maintains | Outperform | Get Alert |