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Baozun Inc

BZUNNASDAQ

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$3.58

0.144.07%

Last update: Nov 11, 4:10 AM

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Baozun (BZUN) Stock Price Target 2026

The average analyst price target for Baozun is $3.40, 6.6% below the current price. Of 3 analysts, 3 rate it Buy. Targets range from $2.20 to $4.20. The latest change came on Aug 28, 2026, when CLSA upgraded Baozun from Hold to Outperform and moved its price target from $3.20 to $3.80.

The Average Analyst Price Target for Baozun is $3.40.

Price Target Range — 3 Quarters

Analyst Consensus — 3 Analysts

3Buy

Consensus RatingHold# Analysts3Avg. Consensus PT$3.40Upside to Avg. PT-6.6%

Rating Trend — Last 9 Months

Latest Upgrades and Downgrades for Baozun Stock

See all ratings →

Date	Firm	Analyst	Action	Rating Change	Price Target
Aug 28, 2026	CLSA	Wenting Yu	Upgrade	Hold→Outperform	$3→$4
Nov 26, 2024	Citigroup	Alicia Yap	PT Raise	Buy	$4→$4
Aug 30, 2024	CLSA	Leo You	Downgrade	Outperform→Hold	$3→$2
Feb 8, 2024	Daiwa Capital	Robin Leung	Upgrade	Outperform→Buy	—

Analyst Ratings News

PRO
Citigroup Maintains Buy on Baozun, Raises Price Target to $4.2

Citigroup analyst Alicia Yap maintains Baozun (NASDAQ:BZUN) with a Buy and raises the price target from $3.9 to $4.2.

Benzinga Newsdesk

This Dollar General Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Friday (CORRECTED)

Avi Kapoor

PRO
CLSA Downgrades Baozun to Hold, Lowers Price Target to $2.2

CLSA analyst Leo You downgrades Baozun (NASDAQ:BZUN) from Outperform to Hold and lowers the price target from $2.8 to $2.2.

Benzinga Newsdesk

PRO
Daiwa Capital Upgrades Baozun to Buy

Daiwa Capital analyst Robin Leung upgrades Baozun (NASDAQ:BZUN) from Outperform to Buy.

Benzinga Newsdesk

PRO
HSBC Maintains Hold on Baozun, Lowers Price Target to $4.2

HSBC analyst Charlene Liu maintains Baozun (NASDAQ:BZUN) with a Hold and lowers the price target from $4.5 to $4.2.

Benzinga Newsdesk

PRO
Citigroup Maintains Buy on Baozun, Lowers Price Target to $5.2

Citigroup analyst Alicia Yap maintains Baozun (NASDAQ:BZUN) with a Buy and lowers the price target from $6 to $5.2.

Benzinga Newsdesk