Walmart Spices Up Amazon Rivalry By Collaborating With Paramount - Report - Paramount Global (NASDAQ:PARA), Walmart (NYSE:WMT)

Walmart Inc WMT collaborated with Paramount Global PARA to offer Paramount+ streaming service to the subscribers of its membership program.
Members of Walmart+ will now enjoy access to Paramount's "essential" plan, which costs $4.99 per month and includes commercials.
It also offers a $9.99-per-month service without ads.
Walmart+ membership costs $12.95 per month or $98 per year and includes free shipping on orders and discounts on fuel, and a free six-month subscription to Spotify Technology S.A.'s SPOT premium music service Reuters reports.
Amazon.com Inc's AMZN Prime offers free shipping and video and music streaming services.
An Amazon Prime membership costs $14.99 per month or $139 per year.
Alphabet Inc GOOG GOOGL YouTube has also joined the likes of Amazon.com Inc AMZN and Apple Inc AAPL, which all have their hubs to sell streaming video services.
It marks an attractive opportunity for the streaming companies which battled subscriber losses following pandemic recovery and macro slowdown.
Price Action: WMT shares traded higher by 3.77% at $137.57 in the premarket on the last check Tuesday.