What's Going On With Adobe Shares Today?

Zinger Key Points
  • Adobe's shares surge after launching Frame.io V4, enhancing creative feedback and production workflows.
  • Frame.io V4 extends support beyond post-production, including casting and location scouting, addressing evolving content needs.

Adobe Inc. ADBE shares are trading higher on Tuesday.

The company launched a content creation and production platform, Frame.io V4, to boost more expressive feedback and tighter review loops.

Frame.io V4 extends support for video beyond post-production workflows, including casting, location scouting, and footage reviews. It also supports content types, including images, design, and PDF files.

Frame.io V4 offers an all-new metadata framework, transforming how users interact with assets.

Amidst surging video content demand, teams face slowdowns due to disjointed tools. Frame.io V4 addresses this, streamlining feedback and expediting asset delivery for creative teams.

“As the demand for all content types – from video and images to design and documents – continues to skyrocket, the needs of Frame.io’smunity have evolved,” said Emery Wells, Co-Founder of Frame.io, and VP, Creative Product Group at Adobe. 

Frame.io’s latest integrations with Photoshop and Workfront enhance collaboration for Enterprises in the Content Supply Chain. 

As part of Adobe GenStudio, Frame.io integrates with Adobe Express and Adobe Firefly Services, facilitating large-scale content production.

“Companies, brands and individuals all need one unified platform that streamlines how teams and stakeholders come together to ideate, collaborate and create, no matter the creative project,” Wells added.

Price Action: ADBE shares are trading higher by 1.47% to $491.38 on the last check Tuesday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Photo: jejim/Shutterstock

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