The gaming company that brought the successful “Pokemon Go” mobile app to life has its sights set on a professional sports league with a similar goal of getting people outside to play.
What Happened: Niantic is working on a licensed game from the National Basketball Association (NBA) called "NBA All-World." The plan is to “bring basketball to life in all new ways.”
The game’s senior producer, Marcus Matthews, called the game a dream project citing his love of sports and playing basketball video games. Matthews also worked as a producer on the first NBA 2K game while at Sega. A unit of Take-Two Interactive (NASDAQ:TTWO), the NBA 2K franchise is one of the bestselling sports games annually.
"NBA All-World" will appeal to both casual and core hoops fans, Matthews said, describing it as “NBA lifestyle meets the real-world metaverse” .
"We’re enveloping the world around you into a basketball universe, or what I personally like to call turning the real world into a basketball theme park," he added. "Places and objects in the real world will become video game items."
A Transformers-themed game that was in beta testing, as part of a deal with Hasbro Inc. (NASDAQ:HAS), was also nixed.
Niantic's other game titles, including “Harry Potter: Wizards Unite” and “Pikmin Bloom,” enjoyed moderate success.
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