Benzinga

España
Italia
대한민국
日本
Français
Benzinga Edge
Benzinga Research
Benzinga Pro

  • Get Benzinga Pro
  • Data & APIs
  • Events
  • Premarket
  • Advertise
Contribute
España
Italia
대한민국
日本
Français

Benzinga

  • Premium Services
  • Financial News
    Latest
    Earnings
    Guidance
    Dividends
    M&A
    Buybacks
    Interviews
    Management
    Offerings
    IPOs
    Insider Trades
    Biotech/FDA
    Politics
    Healthcare
    Small-Cap
  • Markets
    Pre-Market
    After Hours
    Movers
    ETFs
    Options
    Cryptocurrency
    Commodities
    Bonds
    Futures
    Mining
    Real Estate
    Volatility
  • Ratings
    Analyst Color
    Downgrades
    Upgrades
    Initiations
    Price Target
  • Investing Ideas
    Trade Ideas
    Long Ideas
    Short Ideas
    Technicals
    Analyst Ratings
    Analyst Color
    Latest Rumors
    Whisper Index
    Stock of the Day
    Best Stocks & ETFs
    Best Penny Stocks
    Best S&P 500 ETFs
    Best Swing Trade Stocks
    Best Blue Chip Stocks
    Best High-Volume Penny Stocks
    Best Small Cap ETFs
    Best Stocks to Day Trade
    Best REITs
  • Money
    Investing
    Cryptocurrency
    Mortgage
    Insurance
    Yield
    Personal Finance
    Forex
    Startup Investing
    Real Estate Investing
    Prop Trading
    Credit Cards
    Stock Brokers
Research
My Stocks
Tools
Free Benzinga Pro Trial
Calendars
Analyst Ratings Calendar
Conference Call Calendar
Dividend Calendar
Earnings Calendar
Economic Calendar
FDA Calendar
Guidance Calendar
IPO Calendar
M&A Calendar
Unusual Options Activity Calendar
SPAC Calendar
Stock Split Calendar
Trade Ideas
Stock Reports
Insider Trades
Trade Idea Feed
Analyst Ratings
Unusual Options Activity
Heatmaps
Free Newsletter
Government Trades
Perfect Stock Portfolio
Easy Income Portfolio
Short Interest
Most Shorted
Largest Increase
Largest Decrease
Calculators
Margin Calculator
Forex Profit Calculator
100x Options Profit Calculator
Screeners
Stock Screener
Top Momentum Stocks
Top Quality Stocks
Top Value Stocks
Top Growth Stocks
Compare Best Stocks
Best Momentum Stocks
Best Quality Stocks
Best Value Stocks
Best Growth Stocks
Connect With Us
facebookinstagramlinkedintwitteryoutubeblueskymastodon
About Benzinga
  • About Us
  • Careers
  • Advertise
  • Contact Us
Market Resources
  • Advanced Stock Screener Tools
  • Options Trading Chain Analysis
  • Comprehensive Earnings Calendar
  • Dividend Investor Calendar and Alerts
  • Economic Calendar and Market Events
  • IPO Calendar and New Listings
  • Market Outlook and Analysis
  • Wall Street Analyst Ratings and Targets
Trading Tools & Education
  • Benzinga Pro Trading Platform
  • Options Trading Strategies and News
  • Stock Market Trading Ideas and Analysis
  • Technical Analysis Charts and Indicators
  • Fundamental Analysis and Valuation
  • Day Trading Guides and Strategies
  • Live Investor Events
  • Pre-market Stock Analysis and News
  • Cryptocurrency Market Analysis and News
Ring the Bell

A newsletter built for market enthusiasts by market enthusiasts. Top stories, top movers, and trade ideas delivered to your inbox every weekday before and after the market closes.

  • Terms & Conditions
  • Do Not Sell My Personal Data/Privacy Policy
  • Disclaimer
  • Service Status
  • Sitemap
© 2026 Benzinga | All Rights Reserved
June 30, 2022 12:22 PM 2 min read

Move Over Pikachu, Is It Time To Catch LeBron James? Pokemon Go Maker Plans New NBA Game

by Chris Katje Benzinga Staff Writer
Follow
FlipboardIcon version of the Flipboard logo

The gaming company that brought the successful “Pokemon Go” mobile app to life has its sights set on a professional sports league with a similar goal of getting people outside to play.

What Happened: Niantic is working on a licensed game from the National Basketball Association (NBA) called "NBA All-World." The plan is to “bring basketball to life in all new ways.”
The game’s senior producer, Marcus Matthews, called the game a dream project citing his love of sports and playing basketball video games. Matthews also worked as a producer on the first NBA 2K game while at Sega. A unit of Take-Two Interactive (NASDAQ:TTWO), the NBA 2K franchise is one of the bestselling sports games annually.
"NBA All-World" will appeal to both casual and core hoops fans, Matthews said, describing it as “NBA lifestyle meets the real-world metaverse” .

"We’re enveloping the world around you into a basketball universe, or what I personally like to call turning the real world into a basketball theme park," he added. "Places and objects in the real world will become video game items."

A Transformers-themed game that was in beta testing, as part of a deal with Hasbro Inc. (NASDAQ:HAS), was also nixed.
Niantic's other game titles, including “Harry Potter: Wizards Unite” and “Pikmin Bloom,” enjoyed moderate success.

Market News and Data brought to you by Benzinga APIs

© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

To add Benzinga News as your preferred source on Google, click here.


Posted In:
EntertainmentGamingNewsSportsGeneralAndroidGoogle Play StoreiOSMobile GamesNational Basketball AssociationNBAPokemonvideo games
NTDOY Logo
NTDOYNintendo Co Ltd
$13.520.08%
Overview
AAPL Logo
AAPLApple Inc
$257.00-0.18%
GOOG Logo
GOOGAlphabet Inc
$297.10-0.40%
GOOGL Logo
GOOGLAlphabet Inc
$297.13-0.47%
HAS Logo
HASHasbro Inc
$94.49-%
NTES Logo
NTESNetEase Inc
$117.60-0.18%
TTWO Logo
TTWOTake-Two Interactive Software Inc
$212.000.24%

The new type of game feature 1-on-1 basketball action, connect to the real world, and include elements like collecting and fashion. According to The Verge, the new NBA-themed game will have augmented reality elements and be location-based, which could send gamers out into the wild to interact similar to "Pokemon Go."
Gameplay is similar to other Niantic games with a map that shows points of interest on the phone.
Matthews mentioned being able to collect stamina for NBA players and customizable merchandise at real-world locations.
Players will be tasked with collecting NBA players by locating them and “beating them” on the map, which could be similar to “Pokemon Go.”
Those interested in the game can pre-register now. The game will be available on iOS devices from Apple Inc. (NASDAQ:AAPL) and Android devices. The game is expected to launch in time for the next NBA season, which kicks off in October.

Related Link: More Nintendo Characters Are Coming To Pokemon Go Styled Mobile Games 
Why It’s Important: "Pokemon Go" — one of the most successful mobile games of all-time — helped put Niantic on the map and generated more than $1 billion in revenue each year for the company, according to TechCrunch.
The company was valued at $9 billion in a funding round in late 2021. Among Niantic's investors are  Nintendo Co. (OTC:NTDOY), NetEase Inc (NASDAQ:NTES) and Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL).
Separately, Niantic announced it was laying off 8% of its staff and canceling other projects in the pipeline, including “Hamlet,” “Blue Sky” and “Snowball.”

NTDOY Logo
NTDOYNintendo Co Ltd
$13.520.08%
Overview
AAPL Logo
AAPLApple Inc
$257.00-0.18%
GOOG Logo
GOOGAlphabet Inc
$297.10-0.40%
GOOGL Logo
GOOGLAlphabet Inc
$297.13-0.47%
HAS Logo
HASHasbro Inc
$94.49-%
NTES Logo
NTESNetEase Inc
$117.60-0.18%
TTWO Logo
TTWOTake-Two Interactive Software Inc
$212.000.24%
Comments
Loading...