Market Overview

Vans' Popularity Hits All-Time High Among Teens In Piper Jaffray Survey

Share:
Vans' Popularity Hits All-Time High Among Teens In Piper Jaffray Survey
Related VFC
Cowen: Kohl's, Target, Tiffany Are Top Holiday Retail Picks
Insider Buys Of The Week: BlackRock, IFF, VFC And More

VF Corp (NYSE: VFC)'s Vans brand is reaching all-time high levels of popularity among teens, according to Piper Jaffray.

The firm's semi-annual "Taking Stock With Teens" survey saw Vans hit its highest numbers in the study's history at 19 percent mindshare, the closest any brand has been to Nike Inc (NYSE: NKE) in years.

Vans Grabbing Attention From Converse

Vans' ascension was largely driven by the women’s category, where 26 percent of respondents ranked it as their favorite footwear brand, up from 13 percent. Vans canvas shoes appear to be taking mindshare from Nike's Converse brand, particularly among females, Piper Jaffray said. 

Vans is now listed as the No. 3 fashion trend for both genders and a top three up-and-coming brand across both genders. Adidas AG (ADR) (OTC: ADDYY) also hit an all-time high in the survey, with 14 percent of teens listing it as their favorite footwear brand.

Under Armour Misses The Cut 

Nike still remains the king of footwear, with 41 percent of respondents listing it as their favorite brand. The swoosh also led as a favorite apparel brand among teens at 22 percent, followed by American Eagle Outfitters (NYSE: AEO), with 9 percent listing it as their favorite brand.

Piper Jaffray said that while athletic apparel demand remains strong, streetwear and logo brands are gaining ground.

Supreme, Gucci, Tommy Hilfiger and Champion are quickly rising in popularity among teens, as well as designer streetwear brand Off-White, which was recently named the world's hottest fashion brand by Lyst.

Under Armour Inc (NYSE: UAA) was notably left off the list of top 10 footwear or apparel brands among teens.

Related Links:

Exclusive: Adidas President Mark King Discusses Being At The Intersection Of Performance And Fashion

NPD Group: Vans A Winner In Weak Back-To-School Season

Photo courtesy of Vans. 

Latest Ratings for VFC

DateFirmActionFromTo
Oct 2018WedbushUpgradesNeutralOutperform
Oct 2018CitigroupMaintainsNeutralNeutral
Oct 2018Credit SuisseMaintainsOutperformOutperform

View More Analyst Ratings for VFC
View the Latest Analyst Ratings

Posted-In: Apparel Footwear Piper JaffrayAnalyst Color News Crowdsourcing Analyst Ratings General Best of Benzinga

 

Related Articles (AEO + ADDYY)

View Comments and Join the Discussion!

Latest Ratings

StockFirmActionPT
SYBXChardan CapitalInitiates Coverage On20.0
GEJP MorganUpgrades6.0
FEYEMorgan StanleyDowngrades21.0
ADCJefferiesUpgrades70.0
HTAJefferiesDowngrades0.0
View the Latest Analytics Ratings
Don't Miss Out!
Join Our Newsletter
Subscribe to:
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
Your weekly roundup of hot topics in the exciting world of fintech.
Thank You
for registering for Benzinga’s newsletters and alerts.
• The Daily Analysts Ratings email will be received daily between 7am and 10am.
• The Market in 5 Minutes email will be received daily between 7am and 8am.
• The Fintech Focus email will be received every Friday between 2pm and 5pm.

Snapping Back, But Can Rally Attempt Last? Strong Earnings Might Power Market

Ripple (XRP): Excellent Upside Potential For The New Coinbase Club Member