Retail Stocks Mixed On Black Friday Following Record Thanksgiving Day Sales: What You Need To Know


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Early reports on Friday suggest the shopping holiday was off to a slower-than-normal start, but retail investors are hopeful that sales will pick up over the weekend ahead of Cyber Monday next week.

Early In-Store Traffic Reports: Bloomberg reported calm and quiet stores at a Target Corporation (NYSE:TGT) location in Chicago and a Macy's Inc (NYSE:M) in Stamford, Connecticut on Friday morning despite a report from Salesforce Inc (NYSE:CRM) that the average Thanksgiving Day retail discount was 31%, 7% larger than a year ago.

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Adobe Inc (NASDAQ:ADBE) reported Friday morning that holiday shoppers spent a record $5.29 billion on Thanksgiving Day, up 2.9% from a year ago. Mobile sales represented 55% of total online sales on Thursday, up 8.3% from a year ago.

Adobe projects $9 billion in online sales on Friday, up just 1% from a year ago. For the five-day Cyber Week shopping holiday that extends from Thanksgiving Day through Cyber Monday, Adobe projects $34.8 billion in online spending, up 2.8% year-over-year.

Adobe estimates shoppers have spent $77.74 billion so far in the month of November.


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On Friday, Visa Inc (NYSE:V) reported its November U.S. payments volume was up 9% from a year ago, suggesting consumers have been resilient so far this holiday season despite inflation and economic uncertainty.

Patient Shoppers: Anecdotal reports of slower-than-normal Black Friday foot traffic at department stores may not necessarily be a red flag for retail investors. Analysts at Cowen said Friday that shoppers may delay their holiday spending this year as they take a wait-and-see approach in the hopes that prices will fall even further as Christmas approaches.

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Retail stocks were mixed on Friday in a holiday-shortened session on Wall Street. Here's how some popular retail tickers finished the trading day:

  • SPDR S&P Retail ETF (NYSE:XRT) was down less than 0.1%.
  • Walmart Inc (NYSE:WMT) was up 0.4%.
  • Best Buy Co Inc (NYSE:BBY) was down 1.4%.
  • Nordstrom Inc (NYSE:JWN) was up 2%.
  • Target was down 0.1%.
  • Macy's was up 0.9%.

Benzinga's Take: Investors will have a better idea of the winners and losers of this year's Cyber Week by Monday and Tuesday of next week. On Friday, D.A. Davidson urged investors to take a cautious approach to retail stocks, pointing out that the retail sector almost always underperforms the broad market from Thanksgiving Day through the end of the year.

Photo via Shutterstock. 


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Posted In: NewsRetail SalesTop StoriesTrading IdeasBlack FridayCyber Mondaye-commerceretail