Samsung’s AI-powered smartphone succumbed to rivalry from Apple in the luxury market and Chinese firms in the affordable and budget segment.

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Samsung kept the prices of its Galaxy S25 series intact at $799 and $1,299.

Samsung’s Language AI team lead, Park Ji-sun, told Reuters that the company was ahead of the industry regarding its AI features. Park told Reuters that the new Galaxy S25 leveraged Gemini as its default AI engine with in-house voice assistant, Bixby.

The Galaxy S25 promised a more personalized AI experience. The phone can execute multiple tasks with a single command.

Samsung leveraged Qualcomm’s Snapdragon 8 Elite Mobile Platform for the entire Galaxy S25 lineup. Samsung is reportedly considering using the Exynos chip in its foldable phones.

Price Action: QCOM stock is down 0.43% at $169.51 premarket at last check Thursday.

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Photo via Samsung